SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Hundred SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Hundred SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. Considering that this is a free service, many content producers will craft their content with the search engines in mind. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
Look at SEO as a large banner that you view every day as you head into town in Hundred. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. The exact advertisement policy works with SEO. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines get their information by sending out various crawlers and then indexing the pages that are found. Optimization is about crafting the titles and the meta descriptions of web pages. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO is an Investment, Not an item of Expenditure.
A huge step for all entrepreneurs is looking at SEO as an investment and not a form of spending. Investments bring you more money, while costs have a negative impact on your profit. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
As an example, someone trying to find a nice restaurant for their next dinner in Hundred will choose some of the ones that show on the first page in their browser. Be aware that running a successful firm needs investments.
Premier SEO consultants are not entirely dedicated to attaining the best ranks but also to further improve your site’s functionality. They will take care of various aspects such as hosting, coding and blanks within the website.
2. SEO Offers Excellent Value For Money
Apparently, Forbes journalists have discovered that SEO is cheaper than other digital marketing activities such as social media promotion, PPC advertising and email marketing. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO is way more profitable than other online marketing strategies.
With SEO, any startup in State can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. With the web, new establishments in State have a greater possibility for becoming more popular among consumers.
3. Consumer Research is Increasing In The Hundred Area
Owning a good site is not enough to boost your business and attract clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. The internet never forgets and posting falsified information has grave consequences. Bad reviews are a sure way to ward off customers.
4. SEO Builds Credibility
Customers find absolute credibility in the businesses they find ranking high in the search engines. They will always tend to trust a business they can easily research online. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
When your customers can find out relevant details about you, it’s going to be easier to build trust.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This means search engine users know they can always find your website again for further reference.
5. SEO Is An Incredible Asset
SEO can help a website grow after some time. The consequence is that it will keep on generating traffic. While a paid advert is going to get you some traffic it will diminish over time. Whereas organic searches will last indefinitely and turn into a long term investment.
6. Mobile Device Searches Have Increased
Millions of people use their mobile devices to do searches online. It’s not hard to understand why, taking into consideration smartphones are convenient and easy to carry. Mobile search users tend to rely more on organic results than on advertisements. This is so since natural results are more personalized and offer more advantages. Business owners who recognize the importance of mobile internet search should concentrate on SEO.
Mobile devices also have the capacity to be linked to a wide variety of social media platforms. Facebook, Twitter and WhatsApp are commonly used for business purposes, as well as for leisure, learning and entertainment or even for solving some urgent problems. When these people need to get something, they generally search for it on the internet, and it is essential that they get your site ready and simple to reach out to. If you have quality content and can deliver the best solution to that user’s problem, you and the website are certain to get an instant vote of confidence.
7. SEO Is Vital For Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Top ranking business are the most likely to benefit from such users. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Three’s a lot to gain for small businesses in Hundred, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Offers Firms Vital Insight
Google Analytics can track the traffic coming from SEO. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. The Competition Is Already Ahead Of You
SEO doesn’t stop once you obtain your desired top rankings. You have to do everything it takes to maintain these positions. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its prospective customers.
10. SEO is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means television and print media are losing ground. Today’s SEO investments can secure the future of your business.
11. Outrank The Top Dogs
Small businesses in Hundred find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO is the number one way to compete with a much smaller budget. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Better Than Any Employee
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. It will never fail you. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. Building On Social Media
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. You Can Outsource SEO
You may not want to hire someone on permanent basis to take care of your SEO activities. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. After hiring A SEO expert, he/she will take your business objectives into consideration. The aim is to ensure that your business goals are line with the company’s website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. The SEO expert will also integrate keyword phrases into the website copy.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tags, meta tags and meta descriptions.
8. CMS Management and Optimization: It will require a deep understanding and the utilisation of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
Implementation of Strategic planning.
11. Setting of achievable and realistic goals.
12. Establishing and looking after a healthy customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. The internet user will typically focus on the cluster words when performing online research. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Matching Existing and New Content
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. The optimizer will inject additional keywords to the pages that increase the click through rate.
The increase of keywords will be ineffective when your site is undergoing issues. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Off-Site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. You need to find natural links that are relevant to your site. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Off-site – Social Profile
The primary purpose of any Hundred company’s social media network profile is the active engagement with customers. An absent or poor presence on social media is a bad reflection on your company. It is far more than just having a Twitter account or Facebook page. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
Search Engines give a top priority to popular websites, these often land positions in the first page. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
First, you need to create quality content to captivate the customer and boost trust. You have to remember that you’re aiming for customer belief and trust, which means you will need to be direct in your content avoiding exaggerations. Don’t use uncouth language or mention empty promises. The goal is to make your customers feel comfortable and can relate to the content.
Your content must be publicized. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
Engagement with social media communities is essential for increased shares. You really should view the social-media platforms as direct links to a customer base. This is a method to break the ice and personalize your business. You should portray your business as part of their lives everyday rather than a money making machine.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
What Strategy To Take To Find The Ideal SEO Firm?
The market is awash with different Search Engine Optimization service providers all keen on landing clients. However, there are no controls or protocols about what each of these companies do. Due to this fact, there is a loophole where many customers are disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
With a thorough look at the profile of the company, you are able to evaluate if the employees are in fact SEO experts or if the company exists. The SEO company is service oriented, it should stay current with the latest trends and techniques.
The company’s amount of experience and solidarity will be represented in their client’s case studies. Check the reviews from previous customers to determine the legitimacy of the SEO services. The better agencies often place testimonials from clients as well as encourage outsider reviews.
The Registration Process.
Search Engine Optimization is a business and thus it should be have a license to run. Any of the legal companies will show their permits and also pay their taxes. This displays accountability and when a mistake arises, the business can be located and then sued.
SEM Update Experience
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. These updates influence the ranking system on the search engines thus the best agency is able to manipulate them accordingly for the best results.
Data Analytics Specialist
The best agency should have a data analytics expert who is able to interpret the data from Google Analytics and other similar tools. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
SEO is, of course, a greatly beneficial way of marketing different online companies. It provides equal opportunities for businesses, regardless of the size. It is possible to employ a SEO team to work inside the organization or outsource for the most effective results.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Find the best SEO expert or agency today for the best results.