SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Matewan SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Matewan SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is the acronym for Search Engine Optimization.When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. This process is free, and this is why the content of a website can have a direct influence on its popularity. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
Look at SEO as a large banner that you view every day as you head into town in Matewan. If you see it advertising a sale in a clothing store, visit that store, and perhaps try some new brands, thus contributing to the growth of the store. SEO works in a similar way. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use spiders to crawl the web, collect information and organize it. The optimization process includes editing titles and meta descriptions. There are millions of people using search engines on a daily basis to seek for information, and businesses are always tweaking their websites in order to make use of SEO. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. SEO Is An Investment, Not An Expense
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Investments generate profits, while costs reduce them. As making a website is extremely easy today, skeptics have a tendency to consider SEO as a hoax. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
To illustrate, an individual trying to find an eatery to eat in Matewan will select all from the ones that come up in the first rankings page and not the others. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. They can handle everything, from coding to hosting.
2. SEO is Cost Savvy.
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
There are lots of times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO is much better than other digital marketing strategies, because it delivers a better ROI.
With SEO, a startup in West Virginia can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research is Increasing In The Matewan Area
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Keep in mind that telling lies may affect your online reputation. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Trust.
A customer will trust a firm that continually appears on the top of their primary search results. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
You can build trust by enabling consumers to know lots of details about your business, and by having a consistent presence on top of search engines.Paid advertising is prone to disappearing, while organic results can stick for a very long time. This implies that a web user is confident that they can always revisit your site.
5. SEO Is A Major Asset
Using an SEO service is going to help grow your site over time. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Device Searches Have Increased
Millions of people use their mobile devices to perform searches online. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Mobile search users tend to rely more on organic results than on advertisements. This happens because organic results are customized to suit their personal profile and preferences. Business owners who grasp the significance of mobile internet search should focus on SEO.
The utilization of cell phones can be connected to social media pages. Users of Twitter, Facebook, Twitter, and Whatsapp are always referencing business when conversing. When these people need to get something, they generally search for it on the internet, and it is crucial that they get your site ready and simple to reach out to. If your information is reliable and useful, you can be certain these people will recommend your services to their peers.
7. SEO Offers Great Benefits To Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. For instance, a new person in town trying to find a restaurant to have lunch in will check the internet to find a famous eatery in the area that serves their best dish. Any business on top of the search may reap the benefits of such searches. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local businesses in Matewan can use this insight to get recommendations from local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Enables Businesses Gather Actionable Consumer Insights
Google Analytics can track the traffic coming from SEO. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. The Competition Does The Trick
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. The site needs to be monitored on a regular basis to help maintain rankings. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Isn’t Going Anywhere Any Time Soon
People are increasingly dedicating a bigger part of their time to online activities. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means people tend to depend less on television and print media. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
In the past, it was hard for a small business in Matewan to compete with the big guys. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. The Best Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO is never going to get sick or leave on a very short notice. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Encourages Social Sharing
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. Outsourcing The Hard Work
There may times when you do not have the budget or need for a full-time SEO expert. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.first, the optimization specialist will take into account your business objectives. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements that are inclusive of formatting, images, sentence structure and H-tags. SEO professionals will in addition integrate the right keyword phrases.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management and Optimization: It will require a deep understanding and the utilization of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
10. Implementation of strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Establishing and maintaining a healthy customer communication.
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. Note that, search engine users often focus on cluster words in their research. The best balance of the right keyword clusters will generate enough ROI for your company.
Combining Existing And New Website Content.
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. The search engine optimization experts will add more keywords to your page to get more clicks.
The SEO Code
If your website has coding issues, adding keywords will not do anything. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Building An Off-site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” You need to find natural links that are relevant to your site. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Off-site – Social Profile
The object of having a presence on the social media networks in Matewan and across the US is to actively engage with your customers or target market. An absent or poor presence on social media is a bad reflection on your company. It is far more than just having a Twitter account or Facebook page. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The first page of all search engines will display the most popular websites. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Nowadays in this online society, this is no longer an option due to the vast improvements in technology. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
There are new algorithms put in place to beat the manipulators such as penguin which covers link
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
The content should captivate the customers and create trust. Make your content simple and precise, it should go straight to the point and void of exaggerations. Don’t use uncouth language or mention empty promises. Always make the customers comfortable.
You should publicize the content accordingly. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
So, let your marketing efforts include consistent communication on social media platforms. Note that, your social media profiles are the direct connection to the customers. Leverage social media marketing as a way of personalizing your business. By portraying the company as a part of the person’s daily life, instead of a part of the money-making system, it is possible to increase consumers.
It is possible to improve an online reputation by giving answers to questions quickly and offering answers in a speedy manner.
Some Tips On Finding The Right SEO Agency
The market is awash with different Search Engine Optimization service providers all keen on landing clients. However, there are no controls or protocols about what each of these companies do. Taking this into mind, a loophole is created which results in many customers becoming disenfranchised. In light to this, listed below are some points to consider when searching for the ideal SEO agency to hire.
The Company Profile
The business profile can be a source of information you can use to figure out if the agency is the ideal choice and has the required expertise you need. If the agency is offering SEO services, then their website should be up-to-date with a vast amount of information.
Previous Clients And Case studies
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check the reviews from previous customers to determine the legitimacy of the SEO services. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
Just like any other business, an agency providing SEO services needs a proper license. A legal business should provide proof of business permits and tax remittances. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
Search Engine Marketing Expertise
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. This is crucial as the search engine updates affect the search engines ranking system.
Professionals In Data Analytics.
Any agency that does not have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. The data is important to use because it provides insight into consumer trends.
SEO is a very beneficial marketing tool for all businesses. SEO offers equal opportunities to both big and small businesses. Whether you wish to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts will be to help the business grow.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Consult an SEO specialist today and find how you can increase your sales.