SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Pax SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Pax SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationAll modern search engines like Google, Bing, and Yahoo show their search results as per the things the engine sees necessary. Considering that this is a free service, many content producers will craft their content with the search engines in mind. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
Look at SEO as a large banner that you view every day as you head into town in Pax. If you see it advertising a sale in a clothing store, visit that store, and possibly try some new brands, thus contributing to the growth of the store. The exact advertisement policy works with SEO. Internet users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines use crawlers to collect information from the internet and an index to rank the various website pages in their database. Optimization should address both page titles and meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. These are a few advantages of investing in SEO all enterprisers should take under consideration when preparing their digital marketing budgets.
1. SEO is an Investment, Not an item of Expenditure.
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Consider how an investment will produce some type of profit. As making a website is extremely easy today, skeptics usually tend to consider SEO as a hoax. However, there are many businesses who would not be surviving if it was not for the traffic that SEO has brought them.
Consider how you search the internet, are you going to choose a restaurant in Pax that is located on the first page or the fifth page? Consider that running a successful firm needs investments.
Premier SEO professionals can help you maintain your good rankings, along with improving the functions of your web app. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Is A Cost Effective Solution
In light of the piece published by Forbes, SEO is more cost efficient than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. SEO is committed to your online presence since it is a natural system as an alternative to other online marketing campaigns such as PPC that call for some financial investment.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, a startup in West Virginia can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. The internet is the best tool for startups to realize popularity among their target consumers.
3. Consumer Research In Pax Is A Growing Trend
A functional website isn’t enough to bring new customers to a business. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. It is important that the internet remembers everything, so it is best to start off on a good foot. You do not want your service or website to be the prone to bad reviews.
4. SEO Helps Building Credibility
A customer will trust a firm that continually appears on the top of their primary search results. Typically, people are going to find trust in brands they see online and that can be easily researched. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.Always remember that paid ads go away after some time, but natural rankings can be sustained. This means search engine users know they can always find your website again for further reference.
5. SEO Is A Valuable Asset
Using an SEO service is going to help grow your site over time. This implies that it goes on generating traffic to the website as time goes. While a paid advert is going to get you some traffic it will diminish over time. Whereas organic searches will last indefinitely and turn into a long term investment.
6. Mobile Device Searches Have Increased
Millions of people use their mobile devices to perform searches online. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Mobile users tend to rely more on organic search results than on paid ads. This is so since natural results are more personalized and offer more advantages. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The use of mobile devices fora accessing the internet can also be a consequence of the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your establishment’s site has reliable information, you are assured of obtaining recommendations from these internet users.
7. SEO Is Vital For Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any business on top of the search may reap the benefits of such searches. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local establishments in Pax have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Provides Businesses Consumer Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. The Competition Is Already Ahead Of You
The role of SEO does not end the moment you attain the top rankings you so much wanted. You also need to monitor these rankings, in order to make sure they stick. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. Throwing a firm’s site to the wind is choosing to ignore prospective clients.
10. SEO Isn’t Going Anywhere Any Time Soon
People spend more and more time online. We all have busy schedules and the internet allows us to learn, be entertained, and make money. Television and print are on the way out, it is only a matter of time. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outrank The Top Dogs
Small Pax enterprises find it hard to snatch customers from established firms. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. The Best Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. SEO is never going to get sick or leave on a very short notice. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. Building On Social Media
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. An SEO expert can optimize these parameters for increasing the viral potential of your content.
14. SEO services can be outsourced
There may times when you do not have the budget or need for a full-time SEO expert. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.After hiring A SEO expert, he/she will take your business objectives into consideration. The main purpose of your business should match the perspectives of the website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Generation: The objective is to identify new blanks on the site and create new relevant and informative content that will fill the voids.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tages, meta tags and meta descriptions.
8. CMS Optimization And Management – Understanding of the popular CMS like Concrete5, WordPress, DotNetNuke and Drupal.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementing Strategic Planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintaining proper customer communication.
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. The internet user will typically focus on the cluster words when performing online research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Matching Existing and New Content
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. The search engine optimization experts will add more keywords to your page to get more clicks.
If your website has coding issues, adding keywords will not do anything. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
Building An Off-site Link Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. You need to find natural links that are relevant to your site. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Building An Off-site Social Profile
The object of having a presence on the social media networks in Pax and across the US is to actively engage with your customers or target market. An absent or poor presence on social media is a bad reflection on your company. Such a presence has to do with more than just having a Twitter or Facebook account. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The first page of all search engines will display the most popular websites. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
In past years, certain companies decided on the “backdoor” alternative to gain popularity. This involved the creation of empty websites to use as reference websites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
There are new algorithms in place to beat the manipulators such as penguin which covers link
If you want to boost your rankings on the search engines, there are a few things to consider.
The content should captivate the customers and build trust. You want potential customers to trust and have confidence in what you have to say or sell. Any empty promises or inappropriate language should be avoided. It is of importance to make your potential customers feel comfortable.
You should publicize the content accordingly. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
You should interact with the social media community to get more content shares. A social media platform acts as a direct link to potential consumers. This is one method to personalize the company and “break the ice”. You should portray your business as part of their lives everyday rather than a money making machine.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
Where You Can Find The Best SEO Agency
Currently, the marketplace is full of SEO agencies, with each trying to find potential clients. Unfortunately, no protocol exists to control the services offered by each company. As a result, there is a loophole where lots of customers are disenfranchised. If you are in search of SEO agency in order to boost sales, look closely at these points:
The business profile can be a source of information you can use to decide if the agency is a great choice and has the required expertise you need. Due to the fact that agency sells SEO services their site should be informative and updated.
Case Studies And Clients
The experience and solidarity of any SEO agency can be determined by looking at the previous clients. Check out various reviews from its clients to know if the company is a hoax. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
SEO is recognized as a type of business and therefore should be licensed. A legal business should provide proof of business permits and tax remittances. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
Search Engine Marketing Expertise
Go for an SEO agency that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. These updates influence the ranking system on the search engines thus the best agency is able to manipulate them accordingly for the best results.
Data Analytics Expert
The best agency should have a data analytics expert who is able to interpret the data from Google Analytics and other similar tools. The data will provide an insight into the customer trends, allowing you to create successful strategies.
Search Engine Optimization is a vital strategy that each business should put money into. SEO offer equal opportunities to every business regardless of size. Whether you are going to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is to try to help the business grow.
Through honest and relevant changes to sites, SEO is the ideal tactic to attract more customers and make certain your company remains relevant. Contact an SEO professional now to improve your company sales.