SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Romney SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Romney SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. The major search engines such as Yahoo, Bing, and Google all display the most relevant web pages at the top of their search pages. The procedure is free, and in that accord, web owners are tasked with aligning their stuff to increase their websites recognition. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
How many times do you pass multiple billboards on your way to work in Romney? If you see it advertising a sale in a clothing store, visit that store, and possibly try some new brands, thus contributing to the growth of the store. The exact advertisement policy works with SEO. Web users looking for a certain topic will be prompted to check out a business that consistently appears in their search results.
Search engines use crawlers to collect information from the internet and an index to rank the various web pages in their database. Optimization should address both page titles and meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. SEO Is An Investment, Not An Expense
A huge step for all entrepreneurs is looking at SEO as an investment and not a form of spending. Investments often get profits while expenditure reduces them. Many people believe SEO to be simply another hoax, due to the fact that creating a website is so easy nowadays. However, there are many businesses who would not be surviving if it was not for the traffic that SEO has brought them.
For instance, someone trying to find a nice restaurant for their next dinner in Romney will choose some of the ones that show on the first page in their browser. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Offers Excellent Value For Money
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO is way more profitable than other online marketing strategies.
With SEO, a startup in West Virginia can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. With the web, new establishments in West Virginia have a greater possibility for becoming popular among consumers.
3. Consumer Research is Increasing In The Romney Area
A functional website isn’t enough to bring new customers to a business. Businesses can surely buy online exposure, but SEO can help them become known for the quality of their products or services. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
SEO enables you to maintain a conversational tone with people in your target market. As more visitors of your website convert to paying customers, your business will gain popularity and generate trust among these people. The internet never forgets and posting falsified information has grave consequences. Negative reviews have a tremendous power of chasing people away.
4. SEO Builds Trust.
A customer will trust a firm that continually appears on the top of their primary search results. Typically, people are going to find trust in brands they see online and that can be easily researched. The customer will focus on the high ranked business instead of looking at the paid ads.
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. Always remember that paid ads go away after some time, but natural rankings can be sustained. This is good, because users know they will always find your website with ease.
5. SEO Is A Valuable Asset
SEO’s function grows with each passing day. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. More Mobile Searches Than Ever Before
There are more people using the web on their mobile devices than in the past. You can easily understand why, taking into consideration smartphones are convenient and easy to carry. Mobile users tend to rely more on organic search results than on paid ads. This happens because organic results are customized to suit their personal profile and preferences. Firms that appreciate the value of cellular devices should give attention to SEO.
The usage of mobile devices fora accessing the internet can also be a consequence of the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your establishment’s site has reliable information, you are assured of receiving recommendations from these internet users.
7. SEO Is Essential For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any business that is able to rank high is going to see the benefits of SEO. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local businesses in Romney can use this insight to get recommendations from local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Provides Businesses Consumer Insight
The traffic generated by SEO can be tracked in Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Is Already Ahead Of You
You can not just SEO a site once and expect it to rank forever. The site needs to be monitored on a regular basis to help maintain rankings. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Is Not Going Away
It is just the face of the times that more people are online than ever before. The web offers so many options for people especially in between their rigid programs. This implies that the need for print media and TV is going down. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Romney to draw in clients from established brands. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is Your Perfect Team Member
Once your site is worked on by an SEO professional, it continues to attract consumers. You can count on SEO to always be there for your customers. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Encourages Social Sharing
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. SEO Is Easy To Outsource
You may not want to have a permanent employee to handle your SEO. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. first, the optimization specialist will take into account your business objectives. The aim of your company should match up to your company’s website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements that happen to be inclusive of formatting, images, sentence structure and H-tags. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Keyphrase Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Improved Google Rankings – To remain relevant to the customers, it’s fundamental to attain at least a top ten position on the search engines.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tages, meta tags and meta descriptions.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
10. Implementing Strategic Planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintaining proper customer communication.
Two key elements are used to refine results on page 1 for every search done.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-site Optimization: which focuses on your website associates with other influential sites and how these link back to your website. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. Note that, search engine users often focus on cluster words in their research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Combining Existing And New Website Content.
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
Increasing the keywords will be of no value is the websites as issues. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
The Off-Side Link Website Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” The links should, however, be relevant and flowing naturally to your site. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Off-site – Social Profile
You can actively engage with your customers in Romney through social media. An absent or poor presence on social media is a bad reflection on your company. A good social media presence isn’t about having a Twitter or Facebook account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
The different Search Engines display the most popular websites on the 1st page. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
Online users are more likely to stay on a page or site if they find is content helpful and might even refer your website for any additional information they may need; which can push them to consider doing business with you.
In past years, certain companies opted for the “backdoor” approach to gain popularity. This involved the development of empty websites to utilize as reference websites. Thanks to various improvements in the industry, these back doors are no longer encouraged. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
Write content of quality that captivates customers as well as generates trust. Make your content simple and precise, it should go straight to the point and void of exaggerations. Do not make any empty promises and use vulgar language. Always make the customers comfortable.
Market your content, publicizing it ensures the word spreads. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
You should interact with the social media community to get more content shares. A social media platform acts as a direct link to potential consumers. Leverage social media as a method of personalizing your business. Strive to portray your business to your customers not as a money making venture but as a part of their everyday lives.
You should improve your online presence by answering questions from customers quickly and promptly.
What Method To Take To Find The Ideal SEO Firm?
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocol exists to control the services offered by each company. Taking this in mind, a loophole is created which results in many customers becoming disenfranchised. In light to this, listed below are some points to consider when looking for the best SEO agency to hire.
The SEO Firm’s Profile
With a thorough look at the profile of the company, you are able to determine whether the employees actually are SEO experts or if the company exists. If the agency is offering SEO services, then their website should be up-to-date with a vast amount of real info.
You can know the professional reputation of the agency by evaluated their previous clients. Check the reviews from previous customers to determine the legitimacy of the SEO services. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
Proper Business Registration
Just like any other business, an agency providing SEO services needs a proper license. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
SEM Update Experience
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. These updates influence the ranking system on the search engines thus the best agency is able to manipulate them accordingly for the best results.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data is important to use because it provides insight into consumer trends.
SEO is a very beneficial marketing tool for all businesses. SEO offer equal opportunities to every business regardless of size. Regardless of whether you wish to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is to try to help the business grow.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Consult a search engine specialist today and discover how you can increase your sales.