SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Wardensville SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Wardensville SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is the acronym for Search Engine Optimization.Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. The procedure is free, and in that accord, web owners are tasked with aligning their stuff to increase their websites recognition. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
Look at SEO as a large banner that you view every day as you head into town in Wardensville. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. This is exactly how SEO works. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines get their information by sending various crawlers and then indexing the pages that are found. Optimization should address both page titles and meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Not An Expense
A huge step for all entrepreneurs is looking at SEO as an investment and never a form of spending. Investments bring you more money, while costs have a negative impact on your profit. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For example, someone searching for a nice restaurant for their next dinner in Wardensville will choose some of the ones that show on the first page in their browser. There’s no such thing as a successful business without investments.
Premier SEO experts make an effort to improve rankings, in addition to make your web site better from functional standpoint. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Has An Excellent Cost Effectiveness
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
There are lots of times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, a new business in West Virginia can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. With the web, new establishments in West Virginia have a greater chance for becoming popular among consumers.
3. Consumer Research is Increasing In The Wardensville Area
A functional website isn’t enough to bring new customers to a business. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
SEO can upgrade your website to match the expectations and the conversational tone of your potential customers. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. Not telling the truth to your online visitors may lead to severe consequences. You do not want your service or website to be the prone to bad reviews.
4. Credibility Is Key Online
Customers tend to trust more those businesses that rank among the top search results in their industries. Typically, people are going to find trust in brands they see online and that can be easily researched. The customer will focus on the high ranked business instead of looking at the paid ads.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is An Incredible Asset
By using SEO, the value of your website grows over time. The consequence is that it will keep on generating traffic. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. Whereas organic searches will last indefinitely and turn into a long term investment.
6. Mobile Search Is On The Rise
Mobile phones have become the device of choice of millions of internet searchers. You can easily understand why, taking into consideration smartphones are convenient and easy to carry. Mobile search users tend to rely more on organic results than on advertisements. This happens because organic results are customized to suit their personal profile and preferences. Firms that appreciate the value of cellular devices should concentrate on SEO.
The usage of cell phones can be associated with social media pages. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When a user is searching for a treatment for their problem, it is necessary that you are there right on the top of the page. If you ave quality content and can deliver the optimum solution to that user’s problem, you and your website are certain to get an instant vote of confidence.
7. SEO is Key For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Top ranking business are the most likely to benefit from such users. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local Wardensville businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Offers Firms Vital Insight
SEO is a source of traffic that can be monitored by Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. Your Competitors Aren’t Sleeping
The role of SEO does not end the moment you attain the top rankings you so much wanted. You also need to monitor these rankings, in order to make sure they stick. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential customers.
10. SEO Isn’t Going Anywhere Any Time Soon
People are increasingly dedicating a bigger part of their time to online activities. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means television and print media are losing ground. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
Small Wardensville enterprises find it hard to snatch customers from established firms. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is The Ideal Employee
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. You can count on SEO to always be there for your customers. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Influences Social Sharing
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. You Can Outsource SEO
There may times when you do not have the budget or need for a full-time SEO expert. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. first, the optimization specialist will take into account your business objectives. The aim is to ensure that your business goals are line with the company’s website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. The SEO expert will also integrate keyword phrases into the website copy.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
Implementation of Strategic planning.
11. Setting realistic and achievable objectives.
12. Maintenance of customer communication
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. The internet user will typically focus on the cluster words when performing online research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Matching New And Existing Content
Amongst the core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. The search engine optimization experts will add more keywords to your page to get more clicks.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
The Off-Side Link Website Profile
Since they are a vote of confidence about the legitimacy of your site, off-site links are beneficial to your site. The links should, however, be relevant and flowing naturally to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
Off-site – Social Profile
You can actively engage with your customers in Wardensville through social media. An absent or poor presence on social media is a bad reflection on your company. A good social media presence isn’t about having a Twitter or Facebook account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
The first page of all search engines will display the most popular websites. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
In previous years, certain companies went for the “backdoor” alternative option to gain popularity. This involved the production of empty websites to utilize as reference websites. In the present online society, this is no longer an option due to the vast improvements in technology. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
First, you need to create quality content to captivate the customer and boost trust. You want potential customers to trust and have confidence in what you have to say or sell. Do not make any empty promises and use vulgar language. The goal is to make your customers feel comfortable and can relate to the content.
Market your content, publicizing it ensures the word spreads. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
So, let your marketing efforts include consistent communication on social media platforms. A social media platform acts as a direct link to potential consumers. Leverage social media marketing as a method of personalizing your business. By portraying the company as a part of the person’s daily life, as opposed to a part of the money-making system, it is possible to increase consumers.
You should improve your online presence by answering questions from customers quickly and promptly.
Finding The Best SEO Service Agency
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocol exists to control the services offered by each company. This has leaded to a loophole which can lead to a variety of customers that become disenfranchised. In light to this, below are some points to consider while searching for the most suitable SEO agency to hire.
The SEO Firm’s Profile
Taking a simple look at the Company Profile can help you in finding out if the agency really exists and whether the employees are really experts. If the agency is offering SEO services, then their website should be up-to-date with a large amount of information.
The business’s amount of experience and solidarity will be represented in their client’s case studies. Check out reviews to make sure the agency is not a fake. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
SEO is a business and, as a professional business, will require a professional license. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
Search Engine Marketing Expertise
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. This is significant as the search engine updates affect the search engines ranking system.
Data Analytics Expert
Any agency that doesn’t have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. The data will provide an insight into the customer trends, allowing you to create successful strategies.
SEO is a very beneficial marketing tool for all businesses. SEO offer equal opportunities to every business regardless of size. It is possible to employ a SEO team to work inside the organization or outsource to get the best results.
Through honest and relevant changes to sites, SEO is the ideal process to attract more customers and be sure your company remains relevant. Find the best SEO expert or agency today for the best results.