SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Chetek SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Chetek SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationThe major search engines such as Yahoo, Bing, and Google all display the most relevant webpages at the top of their search pages. This process is free, and this is why the content of a website can have a direct influence on its popularity. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
Look at SEO as a large banner that you view every day as you head into town in Chetek. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. This is exactly how SEO works. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization should address both page titles and meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. These are a few advantages of investing in SEO all entrepreneurs should take into consideration when preparing their digital marketing budgets.
1. SEO is an Investment, Not an item of Expenditure.
A huge step for all entrepreneurs is looking at SEO as an investment instead of a form of spending. Consider how an investment will produce some type of profit. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
For example, a person trying to find an eatery to eat in Chetek will select all from the ones that come up in the first rankings page and not the others. There’s no such thing as a successful business without investments.
Premier SEO experts seek to improve your rankings, but also to make your site better from functional standpoint. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Offers Excellent Value For Money
In light of the piece published by Forbes, SEO is more cost effective than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, any startup in Wisconsin can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research In Chetek Is A Growing Trend
Owning a good site is not enough to boost your business and attract clients. Businesses can surely buy online exposure, but SEO can help them become known for the quality of their products or services. If you are looking to gain leads and clients, it is critical that the website is up to date and has very good sales copy.
SEO can upgrade your website to match the expectations and the conversational tone of your potential customers. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Keep in mind that telling lies may affect your online reputation. Negative reviews have a tremendous power of chasing people away.
4. SEO Builds Trust.
Customers tend to trust more those businesses that rank among the top search results in their industries. Individuals believe in companies that are readily available on the web and can be researched if need be. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. Always remember that paid ads go away after some time, but natural rankings can be sustained. This is great as a user can easily head back to your site for a repeat visit.
5. SEO is Valuable
SEO’s function grows with each passing day. The consequence is that it will keep on generating traffic. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. Growing Number Of Mobile Searches
Millions of people use their mobile devices to do searches on the web. Considering how convenient mobile devices are, it really should come as no surprise. Mobile search users tend to rely more on organic results than on advertisements. This happens because organic results are customized to suit their personal profile and preferences. Business owners who comprehend the significance of mobile internet search should concentrate on SEO.
The utilization of cell phones can be associated with social media pages. Users of Twitter, Facebook, Twitter, and Whatsapp are continually discussing business when conversing. When a user is searching for a treatment for their problem, it is essential that you’ll be there right at the top of the page. If you ave quality content and can deliver the optimum solution to that user’s problem, both you and your website will receive an instant vote of confidence.
7. SEO Is Essential For Small Businesses
It’s not hard to overlook SEO when you run a small local business. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any business on top of the search may reap the benefits of such searches. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local Chetek businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Provides Businesses Consumer Insight
The traffic generated by SEO can be tracked in Google Analytics. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. The Competition Is Already Ahead Of You
The role of SEO does not end the moment you attain the top rankings you so much wanted. You also need to monitor these rankings, in order to make sure they stick. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Isn’t Going Anywhere Any Time Soon
People spend more and more time online. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means television and print media are losing ground. If you invest in SEO now, you are setting yourself up for the future.
11. Surging Above The Giants
In the past, it was hard for a small business in Chetek to compete with the big guys. SEO is the number one way to compete with a much smaller budget. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is Your Perfect Team Member
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Influences Social Sharing
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. Outsourcing The Hard Work
You may not want to have a permanent employee to handle your SEO. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.The expert will begin by considering the business objectives. The main purpose of your business should match the perspectives of the website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tages, meta tags and meta descriptions.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementation of strategic planning.
11. Setting realistic, and achievable, expectations and achieving the goals.
12. Maintaining proper customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. Internet users base their online research on cluster words. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Matching Existing and New Content
Among the core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. The optimizer will inject additional keywords to the pages that increase the click through rate.
The SEO Code
The increase of keywords will be ineffective when your site is undergoing issues. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
Building An Off-site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” But, these links have to come about naturally and be relevant to your site. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Off-site – Social Profile
You can actively engage with your customers in Chetek through social media. As such, having a weak social media presences only dents your business’ image. It is far more than just having a Twitter account or Facebook page. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
In past years, certain companies decided on the “backdoor” approach to gain popularity. This involved the production of empty websites to use as reference websites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
There are new algorithms in place to beat the manipulators such as penguin which covers link
In order to rank well for the Search Engines, keep these important considerations in mind:
Write content of quality that captivates customers as well as generates trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Do not make any empty promises and use vulgar language. Always make the customers comfortable.
Your content must be publicized. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
Interactions with the different social media communities are vital to achieve more shares. It’s best to view the social-media platforms as direct links to a customer base. This is one method to personalize the company and “break the ice”. See your company as a portion of everyday live opposed to just a type of money-making machine.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
Where You Can Find The Best SEO Agency
Currently, the industry is full of SEO agencies, with each and every seeking leads. Unfortunately, no protocols are in place that control what these companies do or offer. As such, it creates a loophole that may leave customers subjugated. If you’re looking to boost your sales with the help of a SEO agency, there are several things you need to consider.
The SEO Firm’s Profile
The business profile can be a source of information you can use to figure out if the agency is a great choice and has the desired expertise you need. The company’s site should be informative, updated and meet all the SEO needs.
The Client’s Case Studies.
You can know the professional reputation of the agency by evaluated their previous clients. Check the reviews from previous customers to determine the legitimacy of the SEO services. The better agencies often place testimonials from clients as well as encourage outsider reviews.
Search Engine Optimization is a business and thus it should be have a license to run. A legal business should provide proof of business permits and tax remittances. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
Search Engine Marketing Expertise
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Professionals In Data Analytics.
The best agency should have a data analytics expert who can interpret the data from Google Analytics and other similar tools. The data will provide an insight into the customer trends, allowing you to create successful strategies.
SEO is a very beneficial marketing tool for all businesses. SEO offers equal opportunities to both big and small businesses. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
Through honest and relevant changes to sites, SEO is the ideal way to attract more customers and ensure your company remains relevant. Find the best SEO expert or agency today for the best results.