SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Mauston SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Mauston SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. The major search engines such as Yahoo, Bing, and Google all display the most relevant web sites at the top of their search pages. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
You can imagine SEO as being a version of those billboards you see every day on the road to work in Mauston. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. SEO works similarly. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.
Search engines get their information by dispatching various crawlers and then indexing the pages that are found. Optimization is about crafting the titles and the meta descriptions of web pages. There are millions of people using search engines on a regular basis to seek for information, and businesses are always tweaking their websites to be able to make use of SEO. The following are just a few of the reasons why both large and small businesses should invest in the process of SEO.
1. Consider SEO An Investment
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Consider how an investment will produce some type of profit. There are many who declare that SEO is all a hoax and not a real process. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
For instance, someone looking for a good restaurant to dine at in Mauston will choose a place that pops up on the first page of results, not the second or the third. Be aware that running a successful firm needs investments.
Premier SEO experts strive to boost your rankings, but also to make your website better from functional standpoint. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Has An Excellent Cost Effectiveness
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. SEO is committed to your online presence since it is a natural system compared to other online marketing campaigns such as PPC that call for some financial investment.
Lots of internet users are exposed to advertisements even when they don’t need to products and services that get advertised, which means the high cost of such strategies. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
SEO is regarded as the foundation wherein many startup businesses in Wisconsin have been able to succeed as there is no high operating costs involved. The internet is the perfect tool for startups to increase popularity among their target consumers.
3. Consumer Research Is A Growing Trend In Mauston
Owning a good site is not enough to boost your business and attract clients. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
SEO enables you to maintain a conversational tone with people in your target market. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Keep in mind that telling lies may affect your online reputation. Bad reviews are a sure way to ward off customers.
4. SEO Helps Building Credibility
People tend to trust businesses and brands that rank among the first in their favorite search engine. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Most consumers know the difference between paid listing sand organic ones, and they tend to trust the latter more.
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This implies that a web user is confident that they can always revisit your site.
5. SEO Is A Valuable Asset
Using an SEO service is going to help grow your site over time. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results will stick even in the absence of all investments.
6. More Mobile Searches Than Ever Before
Millions of people use their mobile devices to perform searches on the net. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. However, mobile users totally neglect paid ads and look at the organic searches. This happens because organic results are customized to suit their personal profile and preferences. Firms that appreciate the significance of cellular devices should focus on SEO.
The use of smartphones and tablets is tightly linked to the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your information is reliable and useful, you can be certain these people will recommend your services to their peers.
7. SEO Is Vital For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any business that is able to rank high is going to see the benefits of SEO. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local businesses in Mauston can use this insight to get recommendations from local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Offers Firms Vital Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. The site needs to be monitored on a regular basis to help maintain rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. Throwing a firm’s site to the wind is choosing to ignore prospective clients.
10. SEO Is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. The web offers so many options for people especially in between their rigid programs. This means television and print media are losing ground. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
Small businesses in Mauston find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO is an inexpensive and equal platform everybody can use to attract customers. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is Your Perfect Team Member
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. It will never fail you. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. Building On Social Media
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. An SEO expert can optimize these parameters for increasing the viral potential of your content.
14. Outsourcing The Hard Work
You may not want to have a permanent employee to handle your SEO. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. After hiring A SEO expert, he/she will take your business objectives into consideration. The aim of your company should match up to your company’s website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements that happen to be inclusive of formatting, images, sentence structure and H-tags. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
Implementation of Strategic planning.
11. Setting of achievable and realistic goals.
12. Maintaining strong levels of communication with the customer.
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. The internet user will typically focus on the cluster words when performing online research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. The optimizer will inject additional keywords to the pages that increase the click through rate.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
The Off-Side Link Website Profile
Since they are a vote of confidence about the legitimacy of your site, off-site links are beneficial to your site. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
Off-site – Social Profile
The primary purpose of any Mauston company’s social media network profile is the active engagement with customers. A poor level of social media exposure can be detrimental to the company. A good social media presence isn’t about having a Twitter or Facebook account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The first page of all search engines will display the most popular websites. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Note that, even if a website pays to become popular, search engine optimization is also important to boost the relevance of the website.
Online users are more likely to stay on a page or site if they find is content helpful and might even refer your website for any additional information they may need; which can push them to consider doing business with you.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
In order to rank well for the Search Engines, keep these important considerations in mind:
First, you need to create quality content to captivate the customer and boost trust. You should know that you’ll be aiming for customer belief and trust, which means you must be direct in your content avoiding exaggerations. Any empty promises or inappropriate language should be avoided. Always make the customers comfortable.
Be sure that the content placed on the website is effectively publicized. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
So, let your marketing efforts include consistent communication on social media platforms. Do more shares, since the platforms link you directly to your customers. This is one method to personalize the company and “break the ice”. Strive to portray your company to your customers not as a money making venture but as a part of their everyday lives.
One can improve an online reputation by replying to questions quickly and offering answers in a speedy manner.
Tips On Finding The Right SEO Agency
There are numerous SEO firms available within the industry, all of them searching for clientele. Note that, there is no protocol in place to control the actions of the company. As a result, there is a loophole where lots of customers are disenfranchised. If you are in search of SEO agency in order to boost sales, become aware of these points:
The business profile can be a source of information you can use to determine whether the agency is a great choice and has the desired expertise you need. The company’s site should be informative, updated and meet all the SEO needs.
Previous Clients And Case studies
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check the reviews from previous customers to determine the legitimacy of the SEO services. The better agencies often place testimonials from clients as well as encourage outsider reviews.
SEO is a business and, as a professional business, will require a professional license. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. This displays accountability and when a mistake arises, the business can be located and then sued.
Skills In Search Engine & SEM Updates.
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. This is significant as the search engine updates affect the search engines ranking system.
Data Analytics Expert
The best agency should have a data analytics expert who is able to interpret the data from Google Analytics and other similar tools. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
Final Words Regarding The Matter
SEO is a very beneficial marketing tool for all businesses. It provides equal opportunities for all businesses, regardless of the size. Whether you wish to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is to try to help the business grow.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Consult an SEO specialist today and find how you can increase your sales.