SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Mequon SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Mequon SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationThe major search engines such as Yahoo, Bing, and Google all display the most relevant web sites at the top of their search pages. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
You can imagine SEO as being a version of those billboards you spot every day on your way to work in Mequon. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. This is the very same principle with SEO. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.
Search engines get their information by sending various crawlers and then indexing the pages that are found. Optimization should address both page titles and meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Rather Than A Cost
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Investments often get profits while expenditure reduces them. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. However, there are many businesses who would not be surviving if it was not for the traffic that SEO has brought them.
Consider how you search the internet, are you going to choose a restaurant in Mequon that is located on the first page or the fifth page? Consider that running a successful firm needs investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. They will take care of various aspects such as hosting, coding and blanks within the website.
2. SEO Is A Cost Effective Solution
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, a startup in State can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. With the web, new establishments in State have a greater opportunity for becoming popular among consumers.
3. Consumer Research In Mequon Is A Growing Trend
A functional website isn’t enough to bring new customers to a business. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. If you are looking to gain leads and clients, it is vital that the website is up to date and has very good sales copy.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As more visitors of your website convert to paying customers, your business will gain popularity and generate trust among these people. It is important that the internet remembers everything, so it is best to start off on a good foot. Bad reviews are a sure way to ward off customers.
4. SEO Builds Trust.
People tend to trust businesses and brands that rank among the first in their favorite search engine. Individuals believe in companies that are readily available on the web and can be researched if need be. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This is good, because users know they will always find your website with ease.
5. SEO Is A Valuable Asset
By using SEO, the value of your website grows over time. The consequence is that it can keep on generating traffic. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Device Searches Have Increased
Several internet users today look for items using their mobile devices. Considering how convenient mobile devices are, it really should come as no surprise. However, mobile users totally neglect paid ads and look at the organic searches. This is so since natural results are more personalized and offer more advantages. Firms that appreciate the significance of cellular devices should concentrate on SEO.
The use of cell phones can be associated with social media pages. Facebook, Twitter and WhatsApp are commonly used for business purposes, as well as for leisure, learning and entertainment or even for solving some urgent problems. When a user is looking for a solution to their problem, it is essential that you’re there right at the top of the page. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Is Vital For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Top ranking business are the most likely to benefit from such users. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Local Mequon businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Agencies Provide Invaluable Insight
Google Analytics can track the traffic coming from SEO. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. Your Competitors Are Doing It
SEO doesn’t stop once you obtain your desired top rankings. You also need to monitor these rankings, in order to make sure they stick. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Isn’t Going Anywhere Any Time Soon
People spend more and more time online. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This means people tend to depend less on television and print media. By investing in SEO today, you help your business maintain its relevance in the future.
11. Outrank The Top Dogs
It’s very difficult for small businesses in Mequon to draw in clients from established brands. SEO is the number one way to compete with a much smaller budget. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is The Ideal Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO is never going to get sick or leave on a very short notice. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Influences Social Sharing
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. You Can Outsource SEO
It may not be in your plans to have a fixed SEO professional within your firm. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.The expert will begin by considering the business objectives. The main purpose of your business should match the perspectives of the website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementation of strategic planning.
11. Setting of achievable and realistic goals.
12. Maintenance of customer communication
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. Note that, search engine users often focus on cluster words in their research. Your ideal balance of the right keyword clusters will generate enough ROI for your company.
Matching New And Existing Content
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. The optimizer will inject additional keywords to the pages that increase the click through rate.
If your website has coding issues, adding keywords will not do anything. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
Off-Site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Building An Off-site Social Profile
The primary purpose of any Mequon company’s social media network profile is the active engagement with customers. Note that, a poor presence on social media will reflect poorly on your business. This is more than merely holding a Facebook or Twitter account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
You should know that search engines display the popular sites on the first page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Some online companies using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Thanks to various improvements in the industry, these back doors are no longer encouraged. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
In addition the latest algorithms are designed to filter out these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
In order to rank well for the Search Engines, keep these important considerations in mind:
First, you need to create quality content to captivate the customer and boost trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Don’t use uncouth language or mention empty promises. It is essential that the consumers feel comfortable when using your website.
Be sure that the content placed on the website is effectively publicized. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
You should interact with the social media community to get more content shares. A social media platform acts as a direct link to potential consumers. Here, you’re personalizing your business and breaking the ice with new customers. Strive to portray your business to your customers not as a money making venture but as a part of their everyday lives.
It is possible to improve an online reputation by addressing questions quickly and offering answers in a speedy manner.
What Strategy To Take To Find The Ideal SEO Firm?
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocols are in place that control what these businesses do or offer. Due to this fact, there is a loophole where many customers are disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
The business profile can be a source of information you can use to determine if the agency is the ideal choice and has the desired expertise you need. The company’s site should be informative, updated and meet all the SEO needs.
The experience and solidarity of any SEO agency can be determined by looking at the previous clients. It is recommended that you review the customer testimonials to determine if the company is beneficial or a hoax. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
Just like any other business, an agency providing SEO services needs a proper license. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. This displays accountability and when a mistake arises, the business can be located and then sued.
Skills In Search Engine & SEM Updates.
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Data Analytics Specialist
The best agency should have a data analytics expert who can interpret the data from Google Analytics and other similar tools. The data is important to use because it provides insight into consumer trends.
Final Words Relating To The Matter
SEO is, needless to say, an extremely beneficial way of marketing different online companies. SEO offers equal opportunities to both big and small businesses. You could hire a SEO team to work within the organization or outsource for the ideal results.
Through honest and relevant changes to sites, SEO is the ideal strategy to attract more customers and be sure your company remains relevant. Choose the right SEO expert today and soon realize better sales.