SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Merton SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Merton SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationGoogle, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. The procedure is free, and in that accord, website owners are tasked with aligning their stuff to increase their websites recognition. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
SEO is just like an advertisement you see every day when you drive by your home in Merton. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. This is exactly how SEO works. Internet users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization should address both page titles and meta descriptions. There are millions of people using search engines every day to seek for information, and businesses are always tweaking their websites as a way to benefit from SEO. These are a few advantages of investing in SEO all businesspeople should take under consideration when preparing their digital marketing budgets.
1. SEO is an Investment, Not an item of Expenditure.
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments often get profits while expenditure reduces them. Many people believe SEO to be just another hoax, considering that creating a website is so easy nowadays. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
Consider how you search the internet, are you going to choose a restaurant in Merton that is located on the first page or the fifth page? Realize that running a successful firm needs investments.
Premier SEO agencies can help you maintain your good rankings, whilst improving the functions of your web app. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Has An Excellent Cost Effectiveness
Apparently, Forbes journalists have discovered that SEO is cheaper than other online marketing activities such as social media promotion, PPC advertising and email marketing. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. SEO is preferable to other digital marketing strategies, because it delivers a better ROI.
With SEO, a startup in State can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. The internet is the best tool for startups to attain popularity among their target consumers.
3. Merton Consumers Are Changing
Owning a good site is not enough to boost your business and attract clients. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. If the information on your website is persuasive and up to date, prospective buyers will probably make a purchase.
SEO enables you to maintain a conversational tone with people in your target market. As more visitors of your website convert to paying customers, your business will gain popularity and generate trust among these people. It is important that the internet remembers everything, so it is best to start off on a good foot. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Credibility
People tend to trust businesses and brands that rank among the first in their favorite search engine. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This is good, because users know they will always find your website with ease.
5. SEO Is A Valuable Asset
By using SEO, the value of your website grows over time. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. More Mobile Searches Than Ever Before
There are more people using the web on their mobile devices than ever before. Considering how convenient mobile devices are, it really should come as no surprise. However, mobile users totally neglect paid ads and look at the organic searches. This is merely for the reason that organic searches are totally tailored to the mobile user. Firms that appreciate the value of cellular devices should give attention to SEO.
Mobile devices also have the capability to be linked to a wide variety of social media platforms. A lot of people discuss business on Twitter, Facebook or WhatsApp daily. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Is Essential For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any firm that appears high on the results will most likely gain from this search. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Local businesses in Merton can use this insight to get recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Offers Firms Vital Insight
The traffic generated by SEO can be tracked in Google Analytics. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Is Already Ahead Of You
SEO doesn’t stop once you obtain your desired top rankings. It is important to regularly keep tabs on the site to maintain the rankings. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Isn’t Going Anywhere Any Time Soon
It is just the face of the times that more people are online than ever before. The web offers so many options for people especially in between their rigid programs. This implies that the dependency on print media and TV is going down. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
Small Merton enterprises find it hard to snatch customers from established firms. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. The Best Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. SEO is never going to get sick or leave on a very short notice. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Influences Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. Outsourcing The Hard Work
There may times when you do not have the budget or need for a full-time SEO expert. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.After hiring A SEO expert, he/she will take your business objectives into consideration. The main purpose of your business should match the perspectives of the website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements which are usually inclusive of formatting, images, sentence structure and H-tags. SEO professionals will in addition integrate the right keyword phrases.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
10. Implementation of strategic planning.
11. Setting of achievable and realistic goals.
12. Maintaining proper customer communication.
Two key elements are used to refine results on page 1 for every search done.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. The internet user will typically focus on the cluster words when performing online research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. The optimizer will inject additional keywords to the pages that increase the click through rate.
Increasing the keywords will be of no value is the websites as issues. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
The Off-Side Link Website Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. You need to find natural links that are relevant to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
The Off-Site Social Company Profile
The primary purpose of any Merton company’s social media network profile is the active engagement with customers. Note that, a poor presence on social media will reflect poorly on your business. Such a presence has to do with more than just having a Twitter or Facebook account. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
You should know that search engines display the popular sites on the first page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Today this is no longer a possibility due to the variety of improvements in this industry. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
If you want to boost your rankings on the search engines, there are a few things to consider.
The content should captivate the customers and grow trust. You have to remember that you are aiming for customer belief and trust, which means you must be direct in your content avoiding exaggerations. Don’t use uncouth language or mention empty promises. Always make the customers comfortable.
Market your content, publicizing it ensures the word spreads. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
You should interact with the social media community to get more content shares. A social media platform acts as a direct link to potential consumers. Here, you’re personalizing your business and breaking the ice with new customers. See your company as a portion of everyday live in opposition to just a type of money-making machine.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
Tips On Finding The Right SEO Agency
Today there are so many SEO agencies on the market and all are in search of potential clients. Unfortunately, no protocol exists to control the services offered by each company. Taking this into account, a loophole is formed which results in many customers becoming disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are some things you need to consider.
With a thorough look at the profile of the company, you can evaluate if the employees actually are SEO experts or if the company exists. The Seo firm is service oriented, it should stay up-to-date with the latest trends and techniques.
The Client’s Case Studies.
The business’s level of experience and solidarity will be represented in their client’s case studies. Check the reviews from previous customers to determine the legitimacy of the SEO services. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
Proper Business Registration
SEO is recognized as a type of business and therefore should be licensed. Any of the legal companies will show their permits and also pay their taxes. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Search Engine Marketing Expertise
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Professionals In Data Analytics.
Agencies that do not have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
SEO is a very beneficial marketing tool for all businesses. SEO offer equal opportunities to every business regardless of size. Regardless of whether you are going to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is to try to help the business grow.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Choose the right SEO expert today and soon realize better sales.