SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our North Fond du Lac SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted North Fond du Lac SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
Search Engine Optimization can also be known as SEO.The major search engines such as Yahoo, Bing, and Google all display the most relevant online sites at the top of their search pages. Considering that this is a free service, many content producers will craft their content with the search engines in mind. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
How many times do you pass multiple billboards on your way to work in North Fond du Lac? Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. This is exactly how SEO works. Internet users looking for a certain topic will be prompted to check out a business that consistently appears in their search results.
Search engines use crawlers to collect information from the internet and an index to rank the various web pages in their database. The optimization process includes editing titles and meta descriptions. There are millions of people using search engines on a daily basis to seek for information, and businesses are always tweaking their websites so as to make the most of SEO. The following are several of the reasons why both large and small businesses should invest in the process of SEO.
1. SEO Is An Investment, Not An Expense
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Investments bring you more money, while costs have a negative impact on your profit. Many people believe SEO to be just another hoax, for the reason that creating a website is so easy nowadays. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
As an example, someone trying to find a nice restaurant for their next dinner in North Fond du Lac will choose some of the ones that show on the first page in their browser. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO consultants are not entirely dedicated to attaining the best ranks but also to improve your site’s functionality. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Has An Excellent Cost Effectiveness
Apparently, Forbes journalists have discovered that SEO is cheaper than other digital marketing activities such as social media promotion, PPC advertising and email marketing. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO provides improvement over other digital marketing strategies, because it delivers a better ROI.
With SEO, any startup in Wisconsin can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research Is A Growing Trend In North Fond du Lac
A perfectly functional website is not enough to grow your business and attract new clients. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. The internet never forgets and posting falsified information has grave consequences. You do not want your service or website to be the prone to bad reviews.
4. Credibility Is Key Online
Customers tend to trust more those businesses that rank among the top search results in their industries. Individuals believe in companies that are readily available on the web and can be researched if need be. The customer will focus on the high ranked business instead of looking at the paid ads.
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This is good, because users know they will always find your website with ease.
5. SEO Is An Incredible Asset
SEO’s function grows with each passing day. The impact is that it can on generating traffic. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. More Mobile Searches Than Ever Before
Mobile phones have become the device of choice of millions of internet searchers. It is easy to understand why, taking into consideration smartphones are convenient and easy to carry. Cell phone users rely on natural search results as opposed to ads. This happens because organic results are customized to suit their personal profile and preferences. Business owners who understand the importance of mobile internet search should focus on SEO.
The use of smartphones and tablets is tightly linked to the rise of social media platforms. Many people discuss business on Twitter, Facebook or WhatsApp on a daily basis. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If you ave quality content and can deliver the best solution to that user’s problem, both you and your website will get an instant vote of confidence.
7. SEO Offers Great Benefits To Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Top ranking business are the most likely to benefit from such users. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local North Fond du Lac businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Agencies Provide Invaluable Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. The Competition Does The Trick
SEO doesn’t stop once you obtain your desired top rankings. It is important to regularly keep tabs on the site to maintain the rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential clients.
10. SEO is Here To Stay
People spend more and more time online. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means television and print media are losing ground. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Surging Above The Giants
Small North Fond du Lac enterprises find it hard to snatch customers from established firms. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Your Perfect Team Member
Once your site is worked on by an SEO professional, it continues to attract consumers. SEO is never going to get sick or leave on a very short notice. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Is A Good Foundation For Social Sharing
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. You Can Outsource SEO
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.first, the optimization specialist will take into account your business objectives. The main purpose of your business should match the perspectives of the website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. The SEO expert will also integrate keyword phrases into the website copy.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
10. Implementation of strategic planning.
11. Setting realistic and achievable objectives.
12. Maintaining strong levels of communication together with the customer.
Two key elements are used to refine results on page 1 for every search done.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. Internet users base their online research on cluster words. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Matching Existing and New Content
Amongst the core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. The optimizer will inject additional keywords to the pages that increase the click through rate.
The increase of keywords will be ineffective when your site is undergoing issues. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Off-Site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. You need to find natural links that are relevant to your site. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Off-Site Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in North Fond du Lac and across the country. An absent or poor presence on social media is a bad reflection on your company. It is far more than just having a Twitter account or Facebook page. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The different Search Engines display the most popular websites on the 1st page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google discovered and is combating the “black hat businesses” via an focus on using superior quality web content and gaining positive user reputation.
There are new algorithms established to beat the manipulators such as penguin which covers link
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
Utilize good quality content that will captivate the consumer and generate trust in the company. If you wish your customers to believe you, always avoid exaggerations and state the facts on your site. This is possible by avoiding exaggerations and getting directly to-the-point. It is of importance to make your potential customers feel comfortable.
Your content must be publicized. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
So, let your marketing efforts include consistent communication on social media platforms. Note that, your social media profiles are the direct connection to the customers. Leverage social media marketing as a method of personalizing your business. Strive to portray your company to your customers not as a money making venture but as a part of their everyday lives.
It is possible to improve an online reputation by responding to questions quickly and offering answers in a speedy manner.
Advice On Finding The Right SEO Agency
Today there are countless SEO agencies on the market and all are in search of potential clients. Note that, there is no protocol in place to control the actions of the company. This has resulted in a loophole which can lead to a variety of customers that become disenfranchised. If you are in search of SEO agency in order to boost sales, note down these points:
The Company Profile
Taking a simple look at the Company Profile can assist you in finding out if the agency really exists and whether the employees are really experts. The business’s site should be informative, updated and meet all the SEO needs.
The Client’s Case Studies.
The experience and solidarity of any SEO agency can be determined by looking at the previous clients. Check out various reviews from its clients to know if the company is a hoax. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
The Registration Process.
Search Engine Optimization is a business and thus it should be have a license to run. A legal business should provide proof of business permits and tax remittances. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Search Engine Marketing Expertise
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Data Analytics Expert
Agencies that don’t have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
SEO is a very beneficial marketing tool for all businesses. SEO offer equal opportunities to every business regardless of size. Regardless of whether you want to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts should be to help the business grow.
Through honest and relevant changes to sites, SEO is the ideal way for you to attract more customers and assure your company remains relevant. Contact an SEO professional now to improve your company sales.