SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Shorewood Hills SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Shorewood Hills SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. The procedure is free, and in that accord, webmasters are tasked with aligning their stuff to increase their websites recognition. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
You can think of SEO as a version of those billboards you notice every day on your way to work in Shorewood Hills. If the advertisement shows a major promotion in a clothing store, chances are a big number of individuals will go to check it out, and maybe buy some stuff. This is the very same principle with SEO. Internet users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization entails changing titles, meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. SEO is an Investment, Not an item of Expenditure.
A huge step for all entrepreneurs is looking at SEO as an investment instead of a form of spending. Investments bring you more money, while costs have a negative impact on your profit. Many people believe SEO to be just another hoax, due to the fact that creating a website is so easy nowadays. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
For instance, someone searching for a nice restaurant for their next dinner in Shorewood Hills will choose some of the ones that show on the first page in their browser. Take into account that running a successful firm needs investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Is A Cost Effective Solution
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
There are many times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, any startup in State can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. With the web, new establishments in State have a greater chance for becoming more popular among consumers.
3. Consumer Research Is A Growing Trend In Shorewood Hills
A perfectly functional website is not enough to grow your business and attract new clients. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. The internet never forgets and posting falsified information has grave consequences. You do not want your service or website to be the prone to bad reviews.
4. Credibility Is Key Online
Customers tend to trust more those businesses that rank among the top search results in their industries. They will always tend to trust a business they can easily research online. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
You can build trust by enabling consumers to know lots of details about your business, and by having a consistent presence on top of search engines.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This implies that a web user is confident that they can always revisit your site.
5. SEO Is A Major Asset
By using SEO, the value of your website grows over time. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. Whereas organic searches will last indefinitely and turn into a long term investment.
6. Growing Number Of Mobile Searches
Mobile phones have become the device of choice of millions of internet searchers. This is simple to grasp, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Mobile search users tend to rely more on organic results than on advertisements. This is merely because of the fact that organic searches are totally tailored towards mobile user. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The utilization of cell phones can be related to social media pages. Facebook, Twitter and WhatsApp are commonly used for business purposes, as well as for leisure, learning and entertainment or for solving some urgent problems. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your establishment’s site has reliable information, you are assured of receiving recommendations from these internet users.
7. SEO Is Essential For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Top ranking business are the most likely to benefit from such users. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local businesses in Shorewood Hills can use this insight to get recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Agencies Provide Invaluable Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. Your Competitors Are Doing It
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. The site needs to be monitored on a regular basis to help maintain rankings. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential customers.
10. SEO Is Here To Stay
People spend more and more time online. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means people tend to depend less on television and print media. Today’s SEO investments can secure the future of your business.
11. Outrank The Top Dogs
In the past, it was hard for a small business in Shorewood Hills to compete with the big guys. SEO is the number one way to compete with a much smaller budget. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is The Ideal Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. You can count on SEO to always be there for your customers. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Encourages Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. SEO services can be outsourced
You may not want to have a permanent employee to handle your SEO. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.first, the optimization specialist will take into account your business objectives. The main purpose of your business should match the perspectives of the website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management and Optimization: It will require a deep understanding and the using of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Incorporation of strategic planning as part of SEO.
11. Setting realistic and achievable objectives.
12. Maintaining strong levels of communication with the customer.
Two key elements are used to refine results on page 1 for every search done.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. Internet users base their online research on cluster words. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Matching New And Existing Content
Among the core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
Increasing the keywords will be of no value is the websites as issues. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
The Off-Side Link Website Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Off-site – Social Profile
The object of having a presence on the social media networks in Shorewood Hills and across the US is to actively engage with your customers or target market. Note that, a poor presence on social media will reflect poorly on your business. A good social media presence isn’t about having a Twitter or Facebook account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The different Search Engines display the most popular websites on the 1st page. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Thanks to various improvements in the industry, these back doors are no longer encouraged. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
In order to rank well for the Search Engines, keep these important considerations in mind:
Write content of quality that captivates customers as well as generates trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Do not make any empty promises and use vulgar language. It is of importance to make your potential customers feel comfortable.
You should publicize the content accordingly. Your target market will be keen on understanding what your business provides, the prices and why it consider doing business with you over others.
Engagement with social media communities is essential for increased shares. A social media platform acts as a direct link to potential consumers. This is a method to break the ice and personalize your business. You should portray your business as part of their lives everyday rather than a money making machine.
You should improve your online presence by answering questions from customers quickly and promptly.
Finding The Best SEO Company
Currently, the marketplace is full of SEO agencies, with each searching for potential customers. Unfortunately, no protocol exists to control the services offered by each company. Because of this, there is a loophole where lots of customers are disenfranchised. In light to this, below are some points to consider while searching for the right SEO agency to hire.
Taking a simple look at the Company Profile can help you in finding out if the agency really exists and whether or not the employees are really experts. Due to the fact that agency sells SEO services their site should be informative and updated.
The experience and solidarity of any SEO agency can be determined by looking at the previous clients. Check out reviews to make sure the agency is not a fake. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
The Registration Process.
Just like any other business, an agency providing SEO services needs a proper license. Any of the legal companies will show their permits and also pay their taxes. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Skills In Search Engine & SEM Updates.
Go for an SEO service agency that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Professionals In Data Analytics.
The best agency should have a data analytics expert who can interpret the data from Google Analytics and other similar tools. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
SEO is, needless to say, a remarkably beneficial way of marketing different online companies. It provides equal opportunities for all businesses, regardless of the size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Consult a search engine marketing specialist today and find how you can increase your sales.