SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Frannie SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Frannie SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationGoogle, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
Look at SEO as a large banner that you view every day as you head into town in Frannie. If you see it advertising a sale in a clothing store, visit that store, and perhaps try some new brands, thus contributing to the growth of the store. This is the very same principle with SEO. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use crawlers to collect information from the internet and an index to rank the various pages of content in their database. The optimization process includes editing titles and meta descriptions. There are millions of people using search engines on a daily basis to seek for information, and businesses are always tweaking their websites to be able to really benefit from SEO. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Not An Expense
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Investments often get profits while expenditure reduces them. There are many who suggest that SEO is all a hoax and not a real process. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
Consider how you search the internet, are you going to choose a restaurant in Frannie that is located on the first page or the fifth page? Always remember that businesses can’t be successful in the absence of investments.
Premier SEO consultants can help you maintain your good rankings, along with improving the functions of your web app. The source code, hosting part and flaws on the site can all be addressed.
2. SEO is Cost Savvy.
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. SEO is committed to your online presence since it is a natural system compared to other online marketing campaigns such as PPC that call for some financial investment.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO is much better than other digital marketing strategies, because it delivers a better ROI.
With SEO, any startup in Wyoming can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. The internet is the perfect tool for startups to increase popularity among their target consumers.
3. Consumer Research Is A Growing Trend In Frannie
A functional website isn’t enough to bring new customers to a business. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. If the information on your website is persuasive and up to date, prospective customers are more likely to make a purchase.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. The internet never forgets and posting falsified information has grave consequences. Negative reviews have a tremendous power of chasing people away.
4. Credibility Is Key Online
People tend to trust businesses and brands that rank among the first in their favorite search engine. Typically, people are going to find trust in brands they see online and that can be easily researched. The customer will focus on the high ranked business instead of looking at the paid ads.
When your customers can find out relevant details about you, it’s going to be easier to build trust.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This means search engine users know they can always find your website again for further reference.
5. SEO Is A Major Asset
SEO’s function grows with each passing day. The consequence is that it will keep on generating traffic. While a paid advert is going to get you some traffic it will diminish over time. Whereas organic searches will last indefinitely and turn into a long term investment.
6. Mobile Search Is On The Rise
There are more people using the web on their mobile devices than before. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Mobile search users tend to rely more on organic results than on advertisements. This is a consequence of the fact that organic results cater to specific users, being therefore more inclined to suit their needs. Firms that appreciate the value of cellular devices should concentrate on SEO.
The use of mobile devices fora accessing the internet can also be a outcome of the rise of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are continually referencing business when conversing. When these people need to get something, they typically search for it on the internet, and it is essential that they get your site ready and simple to reach out to. If you ave quality content and can present the best solution to that user’s problem, both you and your website will receive an instant vote of confidence.
7. SEO Offers Great Benefits To Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any firm that appears high on the results will most likely gain from this search. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local establishments in Frannie have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Agencies Provide Invaluable Insight
Google Analytics can track the traffic coming from SEO. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. Your Competitors Aren’t Sleeping
The role of SEO does not end the moment you attain the top rankings you so much wanted. The site needs to be monitored on a regular basis to help maintain rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Is Not Going Away
It has been noted that most people spend their time on the internet. The web offers so many options for people especially in between their rigid programs. This means television and print media are losing ground. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outrank The Top Dogs
Small Frannie enterprises find it hard to snatch customers from established firms. SEO is the number one way to compete with a much smaller budget. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. SEO Is Better Than Any Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Is A Good Foundation For Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO expert can optimize these parameters for increasing the viral potential of your content.
14. SEO services can be outsourced
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.first, the optimization specialist will take into account your business objectives. The aim of your company should match up to your company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. It will also include the use of keywords and keyword phrases.
3. Keyphrase Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
Implementation of Strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintenance of customer communication
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. The internet user will typically focus on the cluster words when performing online research. The optimum balance of the right keyword clusters will generate enough ROI for your company.
Combining Existing And New Website Content.
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. The search engine optimization experts will add more keywords to your page to get more clicks.
Increasing the keywords will be of no value is the websites as issues. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
Off-site Link Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
Off-Site Social Profile
The object of having a presence on the social media networks in Frannie and across the US is to actively engage with your customers or target market. An absent or poor presence on social media is a bad reflection on your company. A good social media presence isn’t about having a Twitter or Facebook account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
The first page of all search engines will display the most popular websites. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
In previous years, certain companies picked the “backdoor” approach to gain popularity. This involved the creation of empty websites to use as reference websites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
There are new algorithms put in place to beat the manipulators such as penguin which covers link
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
Utilize high quality content this will likely captivate the consumer and generate trust in the company. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Any empty promises or inappropriate language should be avoided. It is of importance to make your potential customers feel comfortable.
Market your content, publicizing it ensures the word spreads. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
Interactions with the different social media communities are vital to achieve more shares. Note that, your social media profiles are the direct link to the customers. This is one method to personalize the company and “break the ice”. Strive to portray your business to your customers not as a money making venture but as a part of their everyday lives.
One can improve an online reputation by answering questions quickly and offering answers in a speedy manner.
What Strategy To Take To Find The Ideal SEO Firm?
There’s lots of SEO firms available within the industry, all of them searching for clientele. Note that, there is no protocol set to control the actions of the company. As such, it creates a loophole that may leave customers subjugated. In light to this, below are some points to consider when looking for the best SEO agency to hire.
The Company Profile
With a thorough look at the profile of the company, you can evaluate if the employees are actually SEO experts or if the company exists. The business’s site should be informative, updated and meet all the SEO needs.
The Client’s Case Studies.
You can know the professional reputation of the agency by evaluated their previous clients. Check the reviews from previous customers to determine the legitimacy of the SEO services. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
SEO is recognized as a type of business and therefore should be licensed. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
SEM Update Experience
Go for an SEO business that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. These updates influence the ranking system on the search engines thus the best agency understands how to manipulate them accordingly for the best results.
Data Analytics Specialist
Any agency that doesn’t have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. The data will provide an insight into the customer trends, allowing you to create successful strategies.
SEO use is definitely a lucrative marketing strategy in regards to every business. SEO offers equal opportunities to both big and small businesses. Regardless of whether you wish to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is always to help the business grow.
Through honest and relevant changes to sites, SEO is the ideal approach to attract more customers and assure your company remains relevant. Consult a search engine specialist today and find out how you can increase your sales.