SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Dutch SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Dutch SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. All modern search engines like Google, Bing, and Yahoo show their listings as per the things the engine sees necessary. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
How many times do you pass multiple billboards on your way to work in Dutch? If you see it advertising a sale in a clothing store, visit that store, and possibly try some new brands, thus contributing to the growth of the store. This is the very same principle with SEO. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization is about crafting the titles and the meta descriptions of web pages. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. These are a few advantages of investing in SEO all businesspeople should take under consideration when preparing their digital marketing budgets.
1. Consider SEO An Investment
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments often get profits while expenditure reduces them. As making a website is extremely easy today, skeptics are likely to consider SEO as a hoax. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
As an example, someone searching for a nice restaurant for their next dinner in Dutch will choose some of the ones that show on the first page in their browser. Realize that running a successful firm needs investments.
Premier SEO agencies can help you maintain your good rankings, while also improving the functions of your web app. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Has An Excellent Cost Effectiveness
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
There are lots of times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO has a relatively higher ROI than other strategies.
With SEO, any startup in State can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. The internet offers startups the chance of growing in popularity among their potential customers.
3. Consumer Research In Dutch Is A Growing Trend
A functional website isn’t enough to bring new customers to a business. Businesses can surely buy online exposure, but SEO can help them become known for the quality of their products or services. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. Not telling the truth to your online visitors may lead to severe consequences. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Trust.
People tend to trust businesses and brands that rank among the first in their favorite search engine. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. The customer will focus on the high ranked business instead of looking at the paid ads.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.Always remember that paid ads go away after some time, but natural rankings can be sustained. This means search engine users know they can always find your website again for further reference.
5. SEO is Valuable
SEO’s function grows with each passing day. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. Mobile Device Searches Have Increased
Several web surfers today look up items with their mobile phone devices. You can easily understand why, taking into consideration smartphones are convenient and easy to carry. Mobile search users tend to rely more on organic results than on advertisements. This is merely because of the fact that organic searches are totally tailored towards mobile user. For businesses who rely on mobile traffic, SEO is a key investment.
Mobile devices also have the ability to be linked to a wide variety of social media platforms. Facebook, Twitter and WhatsApp are commonly used for business purposes, as well as for leisure, learning and entertainment or even for solving some urgent problems. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your establishment’s site has reliable information, you are assured of obtaining recommendations from these internet users.
7. SEO Offers Great Benefits To Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any business on top of the search may reap the benefits of such searches. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local establishments in Dutch have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Offers Firms Vital Insight
Google Analytics can track the traffic coming from SEO. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. Your Competitors Are Doing It
SEO doesn’t stop once you obtain your desired top rankings. You have to do everything it takes to maintain these positions. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO is Here To Stay
People spend more and more time online. The web offers so many options for people especially in between their rigid programs. This means television and print media are losing ground. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Dutch to draw in clients from established brands. SEO is the number one way to compete with a much smaller budget. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. SEO Is Better Than Any Employee
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. It will never fail you. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Influences Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. SEO services can be outsourced
It may not be in your plans to have a fixed SEO professional within your firm. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. The right SEO expert will first consider the objectives of your business. The aim of your company should match up to your company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tags, meta tags and meta descriptions.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementation of strategic planning.
11. Setting realistic and achievable objectives.
12. Establishing and looking after a healthy customer communication.
Two key elements are used to refine results on page 1 for every search done.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. The Internet users mainly use cluster words when they conduct research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. The optimizer will inject additional keywords to the pages that increase the click through rate.
If your website has coding issues, adding keywords will not do anything. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
The Off-Side Link Website Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. But, these links have to come about naturally and be relevant to your site. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Building An Off-site Social Profile
The object of having a presence on the social media networks in Dutch and across the US is to actively engage with your customers or target market. An absent or poor presence on social media is a bad reflection on your company. It is far more than just having a Twitter account or Facebook page. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
Some online companies using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
There are new algorithms in place to beat the manipulators such as penguin which covers link
Below are a few points worth remembering as your run your campaign to rank well in search engines:
Utilize top quality content that will captivate the consumer and generate trust in the company. If you wish your customers to believe you, always avoid exaggerations and state the facts on your site. Any empty promises or inappropriate language should be avoided. It is of importance to make your potential customers feel comfortable.
Be sure that the content placed on the website is effectively publicized. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
Engagement with social media communities is essential for increased shares. A social media platform acts as a direct link to potential consumers. Here, you’re personalizing your business and breaking the ice with new customers. Strive to portray your business to your customers not as a money making venture but as a part of their everyday lives.
You should improve your online presence by answering questions from customers quickly and promptly.
What Way To Take To Find The Ideal SEO Firm?
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Note that, there is no protocol in place to control the actions of the company. Taking this into account, a loophole is formed which results in many customers becoming disenfranchised. If you are in search of SEO agency in order to boost sales, take into consideration these points:
The Company Profile
When examining the business’s profile, it’s possible to identify whether the staff are skilled and if the firm truly exists. The SEO company is service oriented, it should stay current with the latest trends and methods.
Previous Clients And Case studies
You can know the professional reputation of the agency by evaluated their previous clients. Check out reviews to make sure the agency is not a fake. The better agencies often place testimonials from clients as well as encourage outsider reviews.
Search Engine Optimization is a business and thus it should be have a license to run. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
Search Engine Marketing Expertise
Go for an SEO company that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. This is crucial as the search engine updates affect the search engines ranking system.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data will provide an insight into the customer trends, allowing you to create successful strategies.
Final Words About The Matter
SEO is a very beneficial marketing tool for all businesses. SEO offers equal opportunities to both big and small businesses. Whether you aspire to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is to try to help the business grow.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Choose the right SEO expert today and soon realize better sales.