With the myriads of attorneys in the legal arena and many others making their way to the legal realm every day, the need for you as a lawyer to maximize on the online market is higher than ever.
The good thing about taking your law career online is that there are tons of potential clients and all you need to do is use the right SEO strategies to turn them into actual clients.
Nevertheless, it is vital to note that just because there are plenty of prospects online doesn’t mean that things are easy because the competition to rank higher in search engines is even stiffer. So what SEO strategies can you utilize to stand out in the ever-growing pool of online attorneys? Find out below
Keywords can be referred to as the basis or foundation of SEO because it is through them, that both search engine and potential clients find you. Using the right phrases helps drive the right traffic to your website thereby increasing lead conversion, which is why you need to get them right. Google offers plenty of resources that will help you know how to maximize on keywords, but we will also give you some tips by outlining some of the must-have keyword types on your site below. See this resource for more in-depth information: ONE400’s seo for lawyers guide
– Ensure you incorporate location-based keywords as these help direct local clients to your site. An example of this is the “Near me” phrase.
– Also, you need to incorporate keywords that prospects use to find informational content. For instance “why or how to” phrases. These keywords are of the essence as they capture the attention of a potential client who is looking for information regarding a specific niche that is relevant to you.
– Navigational keywords bring you traffic that is specifically meant for you because users use navigational queries when looking for a specific law firm.
– Long tail keywords
Keywords help put you on top of search engine rankings. However, you need to be careful not to stuff them.
Even though a high rate of traffic to your site means that your efforts are paying off, it is of no use to you if the conversion rate is low which is why you need to maximize on local SEO.
Most online users conduct local searches when they either want to find a specific local business or when they want to find a particular local product or service.
In a nutshell, they conduct a local search when they are ready to buy a service or product, and by investing in local SEO, then you are making it easy for them to find you. Keep in mind that the more the local traffic you get, the more your client base expands because once you offer excellent services to one of them, then they are more likely to refer you to other prospects.
Furthermore, local SEO is less expensive to implement. To sum it up, if you want to expand your online footprint as an attorney, then this is one strategy you cannot do without.
Create law hubs and also be sure to include long-form content on your site. Law hubs refer to a hub of short content that answers common questions that potential and current clients might have, as well as educating them. To create a law hub, write content on areas that you specialize in. Also, don’t forget long-form content.
Writing a long article that addresses a particular topic in full helps capture the attention of prospects who might be needing such info hence bringing them to your site and eventually converting them to actual clients as they will see that you can solve their problem based on your content.
You may get plenty of traffic, but if your website is not UX friendly, then all your optimizing efforts will go down the drain. On that note, you need to make your site friendly for both humans and search engines.
You need to ensure that prospects can comfortably access your website using their mobile phones as statistics show that most online users usually conduct their online activities on their smartphones and if your site isn’t mobile friendly, then you will be losing a lot of clients.
At the same time, you also need to ensure that it is PC friendly. In other words, ensure that your AUX design is on point for both humans and search engines like google.
Last but not least, ensure that you conduct regular SEO audits. If you are doing everything right SEO wise yet you seem to be making no progress when it comes to rankings and website performance, then chances are there is a broken link somewhere, your website’s speed is too slow, the images are large, or even your NAP is inconsistent. Carrying out regular SEO audits enables you to identify such issues and perform the necessary fixes hence placing your site on the path to success.
Even though there are many other SEO strategies that you may utilize to zoom past your competitors on SERPS, the above will help set you on the path to a successful online marketing campaign.