SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Kosse SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Kosse SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationAll modern search engines like Google, Bing, and Yahoo show their search results as per the things the engine sees necessary. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
SEO is just like an advertisement you see every day when you drive by your home in Kosse. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. The exact advertisement policy works with SEO. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines get their information by dispatching various crawlers and then indexing the pages that are found. The optimization process includes editing titles and meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. Consider SEO An Investment
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Investments often get profits while expenditure reduces them. Many people believe SEO to be merely another hoax, given that creating a website is so easy nowadays. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
Consider how you search the internet, are you going to choose a restaurant in Kosse that is located on the first page or the fifth page? Always remember that businesses can’t be successful without investments.
Premier SEO professionals can help you maintain your good rankings, along with improving the functions of your web app. They can handle everything, from coding to hosting.
2. SEO is Cost Savvy.
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
There are many times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO is way more profitable than other online marketing strategies.
With SEO, a new business in Texas can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research is Increasing In The Kosse Area
A perfectly functional website is not enough to grow your business and attract new clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. The internet never forgets and posting falsified information has grave consequences. Bad reviews are a sure way to ward off customers.
4. SEO Helps Building Credibility
People tend to trust businesses and brands that rank among the first in their favorite search engine. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.Paid advertising is prone to disappearing, while organic results can stick for a very long time. This is good, because users know they will always find your website with ease.
5. SEO Is An Incredible Asset
SEO can help a website grow over time. This implies that it goes on generating traffic to the website as time goes. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. More Mobile Searches Than Ever Before
Several internet users today look up items utilizing their mobile devices. This is easy to understand, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Cell phone users rely on natural search results as opposed to ads. This is a consequence of the fact that organic results cater to specific users, being therefore much more likely to suit their needs. Firms that appreciate the value of cellular devices should focus on SEO.
The use of smartphones and tablets is tightly linked to the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When these people need to get something, they typically search for it on the internet, and it is vital that they get your site ready and simple to reach out to. If your information is reliable and useful, you can be sure these people will recommend your services to their peers.
7. SEO Is Vital For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any business that is able to rank high is going to see the benefits of SEO. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Three’s a lot to gain for small businesses in Kosse, because this is an easy way to obtain recommendations and favorable ratings from their local customers. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Offers Firms Vital Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. Your Competitors Are Doing It
SEO doesn’t stop once you obtain your desired top rankings. It is important to regularly keep tabs on the site to maintain the rankings. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential clients.
10. SEO Is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means television and print media are losing ground. Today’s SEO investments can secure the future of your business.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Kosse to draw in clients from established brands. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is The Ideal Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. You can count on SEO to always be there for your customers. It is a must-have tool for any business, as it can generate important savings.
13. SEO Influences Social Sharing
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. You Can Outsource SEO
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.The expert will begin by considering the business objectives. The main purpose of your business should match the perspectives of the website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements that are inclusive of formatting, images, sentence structure and H-tags. SEO professionals will in addition integrate the right keyword phrases.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improved Google Rankings – To remain relevant to the customers, it’s imperative to attain at least a top ten position on the search engines.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Optimization And Management – Understanding of the popular CMS like Concrete5, WordPress, DotNetNuke and Drupal.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Implementing Strategic Planning.
11. Setting realistic, and achievable, expectations and achieving the goals.
12. Establishing and looking after a healthy customer communication.
Two key elements are used to refine results on page 1 for every search done.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-site Optimization: which focuses on your website associates with other influential sites and how these link back to your website. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. The Internet users mainly use cluster words when they conduct research. The ideal balance of the right keyword clusters will generate enough ROI for your company.
Matching Existing and New Content
Among the core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. The search engine optimization experts will add more keywords to your page to get more clicks.
If your website has coding issues, adding keywords will not do anything. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
Off-Site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” The links should, however, be relevant and flowing naturally to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Building An Off-site Social Profile
You can actively engage with your customers in Kosse through social media. A poor level of social media exposure can be detrimental to the company. Such a presence has to do with more than just having a Twitter or Facebook account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
You should know that search engines display the popular sites on the first page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
In previous years, certain companies went for the “backdoor” alternative option to gain popularity. This involved the creation of empty websites to use as reference websites. Today this is no longer a possibility due to the variety of improvements in this industry. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
The content should captivate the customers and build trust. Make your content simple and precise, it needs to go straight to the point and void of exaggerations. Do not make any empty promises and use vulgar language. The goal is to make your customers feel comfortable and can relate to the content.
Your content must be publicized. Your target market will be keen on knowing what your business provides, the prices and why it consider doing business with you over others.
Interactions with the different social media communities are vital to obtain more shares. A social media platform acts as a direct link to potential consumers. This is a method to break the ice and personalize your business. You should portray your business as part of their lives everyday rather than a money making machine.
It is possible to improve an online reputation by giving answers to questions quickly and offering answers in a speedy manner.
Finding The Best SEO Professional
Today there are so many SEO agencies on the market and all are in search of potential clients. Note that, there is no protocol in place to control the actions of the company. This has produced a loophole which can lead to a variety of customers that become disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are numerous things you need to consider.
When looking at the company’s profile, it is possible to identify whether or not the staff are skilled and if the firm truly exists. The business’s site should be informative, updated and meet all the SEO needs.
The experience and solidarity of any SEO agency can be determined by looking at the previous clients. Check the reviews from previous customers to determine the legitimacy of the SEO services. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
The Registration Process.
Search Engine Optimization is a business and thus it should be have a license to run. Any of the legal companies will show their permits and also pay their taxes. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
SEO & Search Marketing Update Expertise
Go for an SEO specialist that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. This is significant as the search engine updates affect the search engines ranking system.
Data Analytics Expert
Agencies that do not have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
SEO is a very beneficial marketing tool for all businesses. SEO offer equal opportunities to every business regardless of size. Regardless of whether you wish to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is to try to help the business grow.
Through honest and relevant changes to sites, SEO is the ideal method to attract more customers and make certain your company remains relevant. Choose the right SEO expert today and soon realize better sales.