SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Pattison SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Pattison SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
You can think of SEO as being a version of those billboards you see every day on the road to work in Pattison. If the advertisement shows a major promotion in a clothing store, chances are a big number of people will go to check it out, and maybe buy some stuff. SEO works in a similar manner. Internet users looking for a certain topic will be prompted to check out a business that consistently appears in their search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization should address both page titles and meta descriptions. There are millions of people using search engines on a daily basis to seek for information, and businesses are always tweaking their websites to be able to really benefit from SEO. Listed below are a few of the reasons why both large and small businesses should invest in the process of SEO.
1. Consider SEO An Investment
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Investments generate profits, while costs reduce them. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. However, there are many businesses who would not be surviving if it was not for the traffic that SEO has brought them.
For instance, someone trying to find an eatery to eat in Pattison will select all from the ones that come up in the first rankings page and not the others. There’s no such thing as a successful business without investments.
Premier SEO consultants are not entirely dedicated to attaining the best ranks but also enhance your site’s functionality. They will take care of various aspects such as hosting, coding and blanks within the website.
2. SEO Offers Excellent Value For Money
Apparently, Forbes journalists have discovered that SEO is cheaper than other digital marketing activities such as social media promotion, PPC advertising and email marketing. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. SEO is way more profitable than other online marketing strategies.
With SEO, a new business in Texas can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. The internet offers startups the chance of growing in popularity among their clientele.
3. Consumer Research In Pattison Is A Growing Trend
A functional website isn’t enough to bring new customers to a business. Businesses can surely purchase online exposure, but SEO can help them become known for the quality of their products or services. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Not telling the truth to your online visitors may lead to severe consequences. Negative reviews have a tremendous power of chasing people away.
4. Credibility Is Key Online
Customers find absolute credibility in the businesses they find ranking high in the search engines. Typically, people are going to find trust in brands they see online and that can be easily researched. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
When your customers can find out relevant details about you, it’s going to be easier to build trust.Always remember that paid ads go away after some time, but natural rankings can be sustained. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is A Major Asset
Using an SEO service is going to help grow your site over time. The impact is that it will keep on generating traffic. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. On the contrary, organic search results will stick even in the absence of all investments.
6. Mobile Search Is On The Rise
Mobile phones have become the device of choice of millions of internet searchers. Considering how convenient mobile devices are, it really should come as no surprise. Mobile users tend to rely more on organic search results than on paid ads. This is merely because of the fact that organic searches are totally tailored towards mobile user. Firms that appreciate the significance of cellular devices should concentrate on SEO.
The use of smartphones and tablets is tightly associated with the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO is Key For Small Businesses
It is easy to overlook SEO when you run a small local business. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. For instance, a new person in town trying to find a restaurant to have lunch in will check the internet to find a famous eatery in the area that serves their best dish. Any business on top of the search may reap the benefits of such searches. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Local Pattison businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Agencies Provide Invaluable Insight
The traffic generated by SEO can be tracked in Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. The Competition Does The Trick
SEO doesn’t stop once you obtain your desired top rankings. It is important to regularly keep tabs on the site to maintain the rankings. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its prospective customers.
10. SEO is Here To Stay
It is just the face of the times that more people are online than ever before. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This means television and print media are losing ground. Today’s SEO investments can secure the future of your business.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Pattison to draw in clients from established brands. SEO is the number one way to compete with a much smaller budget. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Your Perfect Team Member
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO is never going to get sick or leave on a very short notice. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. Building On Social Media
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. Outsourcing The Hard Work
You may not want to hire someone on permanent basis to take care of your SEO acitivites. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.first, the optimization specialist will take into account your business objectives. The aim is to ensure that your business goals are line with the company’s website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. The SEO expert will also integrate keyword phrases into the website copy.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Content Generation: The objective is to identify new blanks on the site and create new relevant and informative content that will fill the voids.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementing Strategic Planning.
11. Setting realistic, and achievable, expectations and achieving the goals.
12. Establishing and maintaining a healthy customer communication.
Two key elements are used to refine results on page 1 for every search done.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. Note that, search engine users often focus on cluster words in their research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching New And Existing Content
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. The optimizer will inject additional keywords to the pages that increase the click through rate.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Building An Off-site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” You need to find natural links that are relevant to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Off-Site Social Profile
You can actively engage with your customers in Pattison through social media. As such, having a weak social media presences only dents your business’ image. This is more than merely holding a Facebook or Twitter account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
Search Engines give a top priority to popular websites, these often land positions in the first page. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
In previous years, certain companies went for the “backdoor” alternative option to gain popularity. This involved the production of empty websites to use as reference websites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
In order to rank well for the Search Engines, keep these important considerations in mind:
The content should captivate the customers and create trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Do not make any empty promises and use vulgar language. It is essential that the consumers feel comfortable when using your website.
You should publicize the content accordingly. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
So, let your marketing efforts include consistent communication on social media platforms. Do more shares, since the platforms link you directly to your customers. Here, you’re personalizing your business and breaking the ice with new customers. See your company as a portion of everyday live opposed to just a type of money-making machine.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
Finding The Best SEO Specialist
There’s lots of SEO firms available within the industry, all of them searching for clientele. Note that, there is no protocol in place to control the actions of the company. Taking this into account, a loophole is created which results in many customers becoming disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
With a thorough look at the profile of the company, you are able to see whether the employees actually are SEO experts or if the company exists. The company’s site should be informative, updated and meet all the SEO needs.
Previous Clients And Case studies
You can know the professional reputation of the agency by evaluated their previous clients. Check out reviews to make sure the agency is not a fake. The better agencies often place testimonials from clients as well as encourage outsider reviews.
Just like any other business, an agency providing SEO services needs a proper license. A legal business should provide proof of business permits and tax remittances. This displays accountability and when a mistake arises, the business can be located and then sued.
Search Engine Marketing Expertise
Go for an SEO professional that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Professionals In Data Analytics.
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data is important to use because it provides insight into consumer trends.
Final Words Regarding The Matter
SEO use is definitely a lucrative marketing strategy in regards to every business. It provides equal opportunities for all businesses, regardless of the size. You may employ a SEO team to work within the organization or outsource for the best results.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Contact an SEO professional now to improve your company sales.