SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Henefer SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Henefer SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationThe major search engines such as Yahoo, Bing, and Google all display the most relevant web sites at the top of their search pages. The procedure is free, and in that accord, website owners are tasked with aligning their stuff to increase their websites recognition. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
How many times do you pass multiple billboards on your way to work in Henefer? Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. SEO works similarly. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines get their information by sending out various crawlers and then indexing the pages that are found. Optimization is about crafting the titles and the meta descriptions of web pages. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. Listed below are several of the reasons why both large and small businesses should invest in the process of SEO.
1. SEO Is An Investment, Rather Than A Cost
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Consider how an investment will produce some form of profit. There are many who say that SEO is all a hoax and not a real process. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
Consider how you search the internet, are you going to choose a restaurant in Henefer that is located on the first page or the fifth page? There’s no such thing as a successful business without investments.
Premier SEO consultants can help you maintain your good rankings, whilst improving the functions of your web app. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Is A Cost Effective Solution
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. SEO is committed to your online presence since it is a natural system compared with other online marketing campaigns such as PPC that call for some financial investment.
There are lots of times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO has a relatively higher ROI than other strategies.
With SEO, a startup in Utah can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research Is A Growing Trend In Henefer
A functional website isn’t enough to bring new customers to a business. Businesses can surely buy online exposure, but SEO can help them become known for the quality of their products or services. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. It is important that the internet remembers everything, so it is best to start off on a good foot. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Builds Trust.
Customers tend to trust more those businesses that rank among the top search results in their industries. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. Paid advertising is prone to disappearing, while organic results can stick for a very long time. This is great as a user can easily head back to your site for a repeat visit.
5. SEO is Valuable
SEO’s function grows with each passing day. The consequence is that it will help keep on generating traffic. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results will stick even in the absence of all investments.
6. Mobile Search Is On The Rise
Several web users today do a search for items utilizing their mobile devices. This is clear to understand, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. However, mobile users totally neglect paid ads and look at the organic searches. This is a consequence of the fact that organic results cater to specific users, being therefore much more likely to suit their needs. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The use of smartphones and tablets is tightly connected with the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When a user is looking for a treatment for their problem, it is essential that you’ll be there right on the top of the page. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Is Vital For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any business on top of the search may reap the benefits of such searches. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Three’s a lot to gain for small businesses in Henefer, because this is an easy way to obtain recommendations and favorable ratings from their local customers. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Provides Businesses Consumer Insight
The traffic generated by SEO can be tracked in Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. The Competition Is Already Ahead Of You
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. The site needs to be monitored on a regular basis to help maintain rankings. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. Throwing a firm’s site to the wind is choosing to ignore prospective clients.
10. SEO Is Not Going Away
People are increasingly dedicating a bigger part of their time to online activities. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means people tend to depend less on television and print media. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outrank The Top Dogs
Small businesses in Henefer find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Your Perfect Team Member
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. It will never fail you. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Influences Social Sharing
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO expert can optimize these parameters for increasing the viral potential of your content.
14. You Can Outsource SEO
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.The right SEO expert will first consider the objectives of your business. The aim of your company should match up to your company’s website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements that happen to be inclusive of formatting, images, sentence structure and H-tags. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
10. Incorporation of strategic planning as part of SEO.
11. Setting realistic and achievable objectives.
12. Maintaining strong levels of communication with the customer.
Two key elements are used to refine results on page 1 for every search done.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. The internet user will typically focus on the cluster words when performing online research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching New And Existing Content
Amongst the core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
The SEO Code
Increasing the keywords will be of no value is the websites as issues. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
The Off-Side Link Website Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” But, these links have to come about naturally and be relevant to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
The Off-Site Social Company Profile
The primary purpose of any Henefer company’s social media network profile is the active engagement with customers. As such, having a weak social media presences only dents your business’ image. It is far more than just having a Twitter account or Facebook page. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Note that, even if a website pays to become popular, search engine optimization is also important to boost the relevance of the website.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google discovered and is combating the “black hat businesses” by using an focus on using high quality web content and gaining positive user reputation.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
Utilize good quality content that will captivate the consumer and generate trust in the company. You have to remember that you are aiming for customer belief and trust, which means you must be direct in your content avoiding exaggerations. Do not make any empty promises and use vulgar language. It is essential that the consumers feel comfortable when using your website.
You should publicize the content accordingly. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
Interactions with the different social media communities are vital to achieve more shares. Note that, your social media profiles are the direct connection to the customers. This is a method to break the ice and personalize your business. See your company as a portion of everyday live opposed to just a type of money-making machine.
You should improve your online presence by answering questions from customers quickly and promptly.
Suggestions About Finding The Right SEO Agency
Today there are so many SEO agencies on the market and all are in search of potential clients. Unfortunately, no protocol exists to control the services offered by each company. As such, it creates a loophole that may leave customers subjugated. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
With a thorough look at the profile of the company, you are able to determine whether the employees are actually SEO experts or if the company exists. The Search engine optimization firm is service oriented, it should stay up-to-date with the latest trends and techniques.
The Client’s Case Studies.
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out various reviews from its clients to know if the company is a hoax. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
SEO is a business and, as a professional business, will require a professional license. A legal business should provide proof of business permits and tax remittances. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
SEO & Search Marketing Update Expertise
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Data Analytics Specialist
Agencies that do not have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. The data will provide an insight into the customer trends, allowing you to create successful strategies.
Final Words Around The Matter
SEO is a very beneficial marketing tool for all businesses. It provides equal opportunities for businesses, regardless of the size. You’ll be able to hire a SEO team to work inside the organization or outsource for the ideal results.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Choose the right SEO expert today and soon realize better sales.