SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Galax SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Galax SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationWhen people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
SEO is just like an advertisement you see every day when you drive by your home in Galax. If the advertisement shows a major promotion in a clothing store, chances are a big number of individuals will go to check it out, and maybe buy some stuff. This is the very same principle with SEO. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines use crawlers to collect information from the internet and an index to rank the various pages of content in their database. Optimization should address both page titles and meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. The following are a number of the reasons why both large and small businesses should invest in the process of SEO.
1. SEO is an Investment, Not an item of Expenditure.
A huge step for all entrepreneurs is looking at SEO as an investment and not just a form of spending. Investments often get profits while expenditure reduces them. As making a website is extremely easy today, skeptics usually tend to consider SEO as a hoax. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
For instance, someone looking for a good restaurant to dine at in Galax will choose a place that pops up on the first page of results, not the second or the third. There’s no such thing as a successful business without investments.
Premier SEO consultants endeavor to improve your rankings, in addition to make your website better from functional standpoint. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Is A Cost Effective Solution
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
There are many times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO is better than other digital marketing strategies, because it delivers a better ROI.
SEO has become the foundation by which many startup businesses in Virginia have been able to succeed as there is no high operating costs involved. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research Is A Growing Trend In Galax
Owning a good site is not enough to boost your business and attract clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. It is important that the internet remembers everything, so it is best to start off on a good foot. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Trust.
People tend to trust businesses and brands that rank among the first in their favorite search engine. Individuals believe in companies that are readily available on the web and can be researched if need be. Most consumers know the difference between paid listing sand organic ones, and they tend to trust the latter more.
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This is good, because users know they will always find your website with ease.
5. SEO Is A Valuable Asset
Using an SEO service is going to help grow your site over time. The consequence is that it will keep on generating traffic. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. More Mobile Searches Than Ever Before
Millions of people use their mobile devices to perform searches on the internet. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Mobile search users tend to rely more on organic results than on advertisements. This is merely because of the fact that organic searches are totally tailored towards mobile user. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The usage of cell phones can be associated with social media pages. A lot of people discuss business on Twitter, Facebook or WhatsApp on a daily basis. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Offers Great Benefits To Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Top ranking business are the most likely to benefit from such users. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local establishments in Galax have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Agencies Provide Invaluable Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. The Competition Does The Trick
SEO doesn’t stop once you obtain your desired top rankings. You also need to monitor these rankings, in order to make sure they stick. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Is Not Going Away
People spend more and more time online. The web offers so many options for people especially in between their rigid programs. This implies that the reliance upon print media and TV is going down. If you invest in SEO now, you are setting yourself up for the future.
11. Outrank The Top Dogs
Small Galax enterprises find it hard to snatch customers from established firms. SEO is an inexpensive and equal platform everybody can use to attract customers. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. SEO Is Your Perfect Team Member
Once your site is worked on by an SEO professional, it continues to attract consumers. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a must-have tool for any business, as it can generate important savings.
13. SEO Is A Good Foundation For Social Sharing
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. Outsourcing The Hard Work
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.The expert will begin by considering the business objectives. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Improved Google Rankings – To remain relevant to the customers, it’s crucial to attain at least a top ten position on the search engines.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tages, meta tags and meta descriptions.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
Implementation of Strategic planning.
11. Setting realistic and achievable objectives.
12. Maintenance of customer communication
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. The Internet users mainly use cluster words when they conduct research. The best balance of the right keyword clusters will generate enough ROI for your company.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. The optimizer will inject additional keywords to the pages that increase the click through rate.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
The Off-Side Link Website Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. The links should, however, be relevant and flowing naturally to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
Building An Off-site Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Galax and across the country. Note that, a poor presence on social media will reflect poorly on your business. A good social media presence isn’t about having a Twitter or Facebook account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
The first page of all search engines will display the most popular websites. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Some online companies using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Thanks to various improvements in the industry, these back doors are no longer encouraged. For instance, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
There are new algorithms set up to beat the manipulators such as penguin which covers link
If you want to boost your rankings on the search engines, there are a few things to consider.
First, you need to create quality content to captivate the customer and boost trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Any empty promises or inappropriate language should be avoided. The goal is to make your customers feel comfortable and can relate to the content.
Market your content, publicizing it ensures the word spreads. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
Interactions with the different social media communities are vital to obtain more shares. Note that, your social media profiles are the direct connection to the customers. Leverage social media marketing as a means of personalizing your business. See your company as a portion of everyday live in opposition to just a type of money-making machine.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
Finding The Best SEO Company
Currently, the marketplace is full of SEO agencies, with each and every in search of prospective clients. Unfortunately, no protocols are in place that control what these companies do or offer. Because of this, there is a loophole where many customers are disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are various things you need to consider.
The SEO Firm’s Profile
Taking a simple look at the Company Profile can help you in finding out if the agency really exists and whether or not the employees are really experts. The Seo agency is service oriented, it should stay up-to-date with the latest trends and methods.
The Client’s Case Studies.
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check the reviews from previous customers to determine the legitimacy of the SEO services. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
The Registration Process.
SEO is a business and, as a professional business, will require a professional license. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
SEO & Search Marketing Update Expertise
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. These updates influence the ranking system on the search engines thus the best agency learns how to manipulate them accordingly for the best results.
Data Analytics Expert
The best agency should have a data analytics expert who can interpret the data from Google Analytics and other similar tools. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
Final Words On The Matter
SEO is, certainly, a remarkably beneficial way of marketing different online businesses. SEO offers equal opportunities to both big and small businesses. You’ll be able to hire a SEO team to work within the organization or outsource to find the best results.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Contact an SEO professional now to improve your company sales.