SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Onancock SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Onancock SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. Considering that this is a free service, many content producers will craft their content with the search engines in mind. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
Look at SEO as a large banner that you view every day as you head into town in Onancock. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. This is exactly how SEO works. Internet users looking for a certain topic will be prompted to check out a business that consistently appears in their search results.
Search engines use crawlers to collect information from the internet and an index to rank the various webpages in their database. Optimization entails changing titles, meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. The following are just a few of the reasons why both minor and major businesses should invest in the process of SEO.
1. SEO Is An Investment, Not An Expense
A huge step for all entrepreneurs is looking at SEO as an investment instead of a form of spending. Investments generate profits, while costs reduce them. As making a website is extremely easy today, skeptics usually tend to consider SEO as a hoax. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
For example, someone looking for a nice restaurant for their next dinner in Onancock will choose some of the ones that show on the first page in their browser. Always remember that businesses can’t be successful in the absence of investments.
Premier SEO professionals seek to improve your rankings, but also to make your web site better from functional standpoint. They will take care of various aspects such as hosting, coding and blanks within the website.
2. SEO Offers Excellent Value For Money
Apparently, Forbes journalists have discovered that SEO is cheaper than other digital marketing activities such as social media promotion, PPC advertising and email marketing. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Lots of internet users are exposed to advertisements even when they don’t need to goods and services that get advertised, hence the high cost of such strategies. SEO has a relatively higher ROI than other strategies.
With SEO, a new business in Virginia can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research Is A Growing Trend In Onancock
A functional website isn’t enough to bring new customers to a business. Businesses can surely buy online exposure, but SEO can help them become known for the quality of their products or services. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
SEO enables you to maintain a conversational tone with people in your target market. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Keep in mind that telling lies may affect your online reputation. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Builds Credibility
Customers find absolute credibility in the businesses they find ranking high in the search engines. Individuals believe in companies that are readily available on the web and can be researched if need be. The customer will focus on the high ranked business instead of looking at the paid ads.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.Always remember that paid ads go away after some time, but natural rankings can be sustained. This is good, because users know they will always find your website with ease.
5. SEO is Valuable
SEO can help a website grow through the years. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. On the contrary, organic search results will stick even in the absence of all investments.
6. Mobile Device Searches Have Increased
Several web users today look up items with their cell phones. It is simple to understand why, taking into consideration smartphones are convenient and easy to carry. Mobile search users tend to rely more on organic results than on advertisements. This is a consequence of the fact that organic results cater to specific users, being therefore more inclined to suit their needs. Firms that appreciate the value of cellular devices should give attention to SEO.
The use of smartphones and tablets is tightly connected with the rise of social media platforms. A lot of people discuss business on Twitter, Facebook or WhatsApp on a daily basis. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Is Essential For Small Businesses
It is easy to overlook SEO when you run a small local business. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Top ranking business are the most likely to benefit from such users. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local Onancock businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Enables Businesses Gather Actionable Consumer Insights
SEO is going to be able to provide you traffic that you can track through Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. The Competition Does The Trick
SEO doesn’t stop once you obtain your desired top rankings. You have to do everything it takes to maintain these positions. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Isn’t Going Anywhere Any Time Soon
It has been noted that most people spend their time on the internet. The web offers so many options for people especially in between their rigid programs. This implies that the need for print media and TV is going down. If you invest in SEO now, you are setting yourself up for the future.
11. Surging Above The Giants
It’s very difficult for small businesses in Onancock to draw in clients from established brands. SEO is an inexpensive and equal platform everybody can use to attract customers. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is The Ideal Employee
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. You can count on SEO to always be there for your customers. It is a must-have tool for any business, as it can generate important savings.
13. Building On Social Media
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. Outsourcing The Hard Work
There may times when you do not have the budget or need for a full-time SEO expert. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. The expert will begin by considering the business objectives. The aim of your company should match up to your company’s website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements which are usually inclusive of formatting, images, sentence structure and H-tags. The SEO expert will also integrate keyword phrases into the website copy.
3. Keyword Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management and Optimization: It will require a deep understanding and the utilisation of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Implementing Strategic Planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintenance of customer communication
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. The internet user will typically focus on the cluster words when performing online research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching New And Existing Content
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
The SEO Code
Increasing the keywords will be of no value is the websites as issues. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Off-Site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
Off-Site Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Onancock and across the country. Note that, a poor presence on social media will reflect poorly on your business. A good social media presence isn’t about having a Twitter or Facebook account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
You should know that search engines display the popular sites on the first page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Thanks to various improvements in the industry, these back doors are no longer encouraged. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
In addition the latest algorithms are designed to weed out these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
The content should captivate the customers and grow trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Don’t use uncouth language or mention empty promises. The goal is to make your customers feel comfortable and can relate to the content.
Your content must be publicized. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
Engagement with social media communities is essential for increased shares. A social media platform acts as a direct link to potential consumers. This is a method to break the ice and personalize your business. By portraying the company as a part of the person’s daily life, instead of a part of the money-making system, it is possible to increase consumers.
You should improve your online presence by answering questions from customers quickly and promptly.
Where You Can Find The Best SEO Agency
The market is awash with different Search Engine Optimization service providers all keen on landing clients. However, there are no controls or protocols about what each of these companies do. Taking this into consideration, a loophole is made which results in many customers becoming disenfranchised. In light to this, the following are some points to consider when looking for the best SEO agency to hire.
The SEO Firm’s Profile
When examining the business’s profile, you are able to identify whether or not the staff are skilled and if the firm truly exists. The business’s site should be informative, updated and meet all the SEO needs.
Previous Clients And Case studies
The business’s degree of experience and solidarity will be represented in their client’s case studies. Check out reviews to make sure the agency is not a fake. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
Proper Business Registration
Just like any other business, an agency providing SEO services needs a proper license. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. This displays accountability and when a mistake arises, the business can be located and then sued.
SEO & Search Marketing Update Expertise
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. This is crucial as the search engine updates affect the search engines ranking system.
Data Analytics Specialist
Any agency that does not have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. The data is important to use because it provides insight into consumer trends.
SEO use is definitely a lucrative marketing strategy in regards to every business. It provides equal opportunities for companies, in spite of their size. Whether you decide to outsource or hire a full SEO team, any SEO expert has to be able to assist you in growing your company.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Find the best SEO expert or agency today for the best results.