SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Index SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Index SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is the acronym for Search Engine Optimization.When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. This process is free, and this is why the content of a website can have a direct influence on its popularity. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
Look at SEO as a large banner that you view every day as you head into town in Index. If the advertisement shows a major promotion in a clothing store, chances are a big number of people will go to check it out, and maybe buy some stuff. This is the very same principle with SEO. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use crawlers to collect information from the internet and an index to rank the various web pages in their database. The optimization process includes editing titles and meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. The following are some of the reasons why both minor and major businesses should invest in the process of SEO.
1. SEO Is An Investment, Rather Than A Cost
A huge step for all entrepreneurs is looking at SEO as an investment instead of a form of spending. Consider how an investment will produce some form of profit. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For instance, someone looking for a good restaurant to dine at in Index will choose a place that pops up on the first page of results, not the second or the third. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO experts are not entirely committed to attaining the best ranks but also to enhance your site’s functionality. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Is A Cost Effective Solution
In light of the piece published by Forbes, SEO is more cost-effective than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO is way more profitable than other online marketing strategies.
SEO is regarded as the foundation through which many startup businesses in State have been able to succeed as there is no high operating costs involved. With the web, new establishments in State have a greater possibility for becoming popular among consumers.
3. Consumer Research is Increasing In The Index Area
A functional website isn’t enough to bring new customers to a business. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
SEO enables you to maintain a conversational tone with people in your target market. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. Not telling the truth to your online visitors may lead to severe consequences. Bad reviews are a sure way to ward off customers.
4. SEO Helps Building Credibility
Customers find absolute credibility in the businesses they find ranking high in the search engines. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
When your customers can find out relevant details about you, it’s going to be easier to build trust.Always remember that paid ads go away after some time, but natural rankings can be sustained. This is good, because users know they will always find your website with ease.
5. SEO Is An Incredible Asset
Using an SEO service is going to help grow your site over time. The consequence is that it will help keep on generating traffic. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. On the contrary, organic search results will stick even in the absence of all investments.
6. More Mobile Searches Than Ever Before
Several internet users today do a search for items using their mobile devices. This is easy to understand, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Mobile search users tend to rely more on organic results than on advertisements. This is merely due to the fact that organic searches are totally tailored to the mobile user. Business owners who recognize the importance of mobile internet search should focus on SEO.
The usage of mobile devices for accessing the internet can also be a result of the growth of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Is Essential For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. For instance, a new person in town trying to find a restaurant to have lunch in will check the internet to find a famous eatery in the area that serves their best dish. Top ranking business are the most likely to benefit from such users. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Three’s a lot to gain for small businesses in Index, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Enables Businesses Gather Actionable Consumer Insights
SEO is going to be able to provide you traffic that you can track through Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. The Competition Does The Trick
SEO doesn’t stop once you obtain your desired top rankings. The site needs to be monitored on a regular basis to help maintain rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its prospective customers.
10. SEO Is Not Going Away
People are increasingly dedicating a bigger part of their time to online activities. The web offers so many options for people especially in between their rigid programs. This means television and print media are losing ground. By investing in SEO today, you help your business maintain its relevance in the foreseeable future.
11. Outranking Bigger Competitors
Small businesses in Index find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. In the long run, trust is built, and prospects become seasoned clients.
12. The Best Employee
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. You can count on SEO to always be there for your customers. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. SEO Influences Social Sharing
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. You Can Outsource SEO
You may not want to hire someone on permanent basis to take care of your SEO activities. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.After hiring A SEO expert, he/she will take your business objectives into consideration. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements that are inclusive of formatting, images, sentence structure and H-tags. It will also include the use of keywords and keyword phrases.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improved Google Rankings – To remain relevant to the customers, it’s critical to attain at least a top ten position on the search engines.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
10. Implementing Strategic Planning.
11. Setting of achievable and realistic goals.
12. Maintaining strong levels of communication together with the customer.
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. Note that, search engine users often focus on cluster words in their research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Matching Existing and New Content
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
Increasing the keywords will be of no value is the websites as issues. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
Building An Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
The Off-Site Social Company Profile
The object of having a presence on the social media networks in Index and across the US is to actively engage with your customers or target market. A poor level of social media exposure can be detrimental to the company. A good social media presence isn’t about having a Twitter or Facebook account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
You should know that search engines display the popular sites on the first page. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
In previous years, certain companies decided on the “backdoor” approach to gain popularity. This involved the creation of empty websites to use as reference websites. In the present online society, this is no longer an option due to the vast improvements in technology. For instance, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
There are new algorithms put in place to beat the manipulators such as penguin which covers link
If you want to boost your rankings on the search engines, there are a few things to consider.
Utilize high quality content that will captivate the consumer and generate trust in the company. You have to remember that you’re aiming for customer belief and trust, which means you will have to be direct in your content avoiding exaggerations. Do not make any empty promises and use vulgar language. It is of importance to make your potential customers feel comfortable.
You should publicize the content accordingly. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
You should interact with the social media community to get more content shares. It is advisable to view the social-media platforms as direct links to a customer base. This is one method to personalize the company and “break the ice”. Strive to portray your company to your customers not as a money making venture but as a part of their everyday lives.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
What Strategy To Take To Find The Ideal SEO Firm?
Currently, the industry is full of SEO agencies, with each and every looking for potential clients. Note that, there is no protocol in place to control the actions of the company. As such, it creates a loophole that may leave customers subjugated. If you are in search of SEO agency in order to boost sales, be aware of these points:
Taking a simple look at the Company Profile can assist you in finding out if the agency really exists and whether the employees are really experts. Due to the fact that agency sells SEO services their site should be informative and updated.
Case Studies And Clients
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. It is recommended that you review the customer testimonials to determine if the company is beneficial or a hoax. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
SEO is recognized as a type of business and therefore should be licensed. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. This displays accountability and when a mistake arises, the business can be located and then sued.
SEO & Search Marketing Update Expertise
It is essential that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. These updates influence the ranking system on the search engines thus the best agency understands how to manipulate them accordingly for the best results.
Professionals In Data Analytics.
The best agency should have a data analytics expert who can interpret the data from Google Analytics and other similar tools. The data will provide an insight into the customer trends, allowing you to create successful strategies.
SEO is a very beneficial marketing tool for all businesses. It provides equal opportunities for businesses, regardless of the size. Whether you wish to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts should be to help the business grow.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Choose the right SEO expert today and soon realize better sales.