SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our East Bank SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted East Bank SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
Search Engine Optimization can also be known as SEO.When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. The procedure is free, and in that accord, site owners are tasked with aligning their stuff to increase their websites recognition. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
You can think of SEO as one of those billboards you observe every day on the road to work in East Bank. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. This is the very same principle with SEO. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.
Search engines have a mechanism that collects information from the web and uses an algorithm to rank it. Optimization should address both page titles and meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. The following are just a few of the reasons why both large and small businesses should invest in the process of SEO.
1. SEO Is An Investment, Rather Than A Cost
A huge step for all entrepreneurs is looking at SEO as an investment rather than a form of spending. Investments bring you more money, while costs have a negative impact on your profit. Many people believe SEO to be simply another hoax, considering that creating a website is so easy nowadays. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
As an example, an individual trying to find an eatery to eat in East Bank will select all from the ones that come up in the first rankings page and not the others. Always remember that businesses can’t be successful in the absence of investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. They will take care of various aspects such as hosting, coding and blanks within the website.
2. SEO is Cost Savvy.
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. SEO is committed to your online presence since it is a natural system as opposed to other online marketing campaigns such as PPC that call for some financial investment.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, a new business in State can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research Is A Growing Trend In East Bank
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. Businesses can surely buy online exposure, but SEO can help them become known for the quality of their products or services. If the information on your website is persuasive and up to date, prospective buyers have a propensity to make a purchase.
SEO enables you to maintain a conversational tone with people in your target market. As more visitors of your website convert to paying customers, your business will gain popularity and generate trust among these people. Keep in mind that telling lies may affect your online reputation. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Helps Building Credibility
People tend to trust businesses and brands that rank among the first in their favorite search engine. Individuals believe in companies that are readily available on the web and can be researched if need be. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
You can build trust by enabling consumers to know lots of details about your business, and by having a consistent presence on top of search engines.Paid advertising is prone to disappearing, while organic results can stick for a very long time. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is A Major Asset
SEO can help a website grow after some time. This means the larger your site gets, the more traffic you are going to recieve. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. Mobile Device Searches Have Increased
Mobile phones have become the device of choice of millions of internet searchers. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Cell phone users rely on natural search results as opposed to ads. This is a consequence of the fact that organic results cater to specific users, being therefore more likely to suit their needs. Firms that appreciate the value of cellular devices should give attention to SEO.
Mobile devices also have the capability to be linked to a wide variety of social media platforms. Many people discuss business on Twitter, Facebook or WhatsApp on a daily basis. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Is Vital For Small Businesses
It’s simple to overlook SEO when you run a small local business. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any firm that appears high on the results will most likely gain from this search. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local East Bank businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Enables Businesses Gather Actionable Consumer Insights
Google Analytics can track the traffic coming from SEO. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. The Competition Is Already Ahead Of You
SEO doesn’t stop once you obtain your desired top rankings. The site needs to be monitored on a regular basis to help maintain rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Isn’t Going Anywhere Any Time Soon
It is just the face of the times that more people are online than ever before. They use the internet for entertainment and learning, but also for business purposes. This means television and print media are losing ground. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
Small businesses in East Bank find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is Your Perfect Team Member
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO is never going to get sick or leave on a very short notice. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. SEO Encourages Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. SEO Is Easy To Outsource
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.The right SEO expert will first consider the objectives of your business. The main purpose of your business should match the perspectives of the website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. It will also include the use of keywords and keyword phrases.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tags, meta tags and meta descriptions.
8. CMS Management and Optimization: It will require a deep understanding and the usage of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Implementing Strategic Planning.
11. Setting realistic expectations and achieving the set goals.
12. Establishing and maintaining a healthy customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. The internet user will typically focus on the cluster words when performing online research. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
If your website has coding issues, adding keywords will not do anything. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
The Off-Side Link Website Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. But, these links have to come about naturally and be relevant to your site. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Off-Site Social Profile
You can actively engage with your customers in East Bank through social media. An absent or poor presence on social media is a bad reflection on your company. A good social media presence isn’t about having a Twitter or Facebook account. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
Search Engines give a top priority to popular websites, these often land positions in the first page. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Note that, even if a website pays to become popular, search engine optimization is also important to boost the relevance of the website.
Online users are more likely to stay on a page or site if they find is content helpful and might even refer your website for any additional information they may need; which can push them to consider doing business with you.
In previous years, certain companies decided on the “backdoor” approach to gain popularity. This involved the development of empty websites to use as reference websites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
In addition the latest algorithms are designed to get rid of these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
In order to rank well for the Search Engines, keep these important considerations in mind:
The content should captivate the customers and grow trust. If you wish your customers to believe you, always avoid exaggerations and state the facts on your site. Don’t use uncouth language or mention empty promises. Always make the customers comfortable.
Your content must be publicized. Your target market will be keen on being aware what your business provides, the prices and why it consider doing business with you over others.
So, let your marketing efforts include consistent communication on social media platforms. You really should view the social-media platforms as direct links to a customer base. Here, you’re personalizing your business and breaking the ice with new customers. By portraying the company as a part of the person’s daily life, as opposed to a part of the money-making system, it is possible to increase consumers.
You should improve your online presence by answering questions from customers quickly and promptly.
Finding The Best SEO Provider
There are plenty of SEO firms available within the industry, all of them searching for clientele. Note that, there is no protocol set to control the actions of the company. This has resulted in a loophole which can result in a variety of customers that become disenfranchised. If you are in search of SEO agency in order to boost sales, take note of these points:
The Company Profile
With a thorough look at the profile of the company, you are able to evaluate if the employees are truly SEO experts or if the company exists. The Search engine optimization firm is service oriented, it should stay up-to-date with the latest trends and methods.
The Client’s Case Studies.
The company’s level of experience and solidarity will be represented in their client’s case studies. Check out various reviews from its clients to know if the company is a hoax. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
Proper Business Registration
SEO is recognized as a type of business and therefore should be licensed. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
SEM Update Experience
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. These updates influence the ranking system on the search engines thus the best agency understands how to manipulate them accordingly for the best results.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
SEO use is definitely a lucrative marketing strategy in regards to every business. SEO offer equal opportunities to every business regardless of size. Whether you desire to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts will be to help the business grow.
Through honest and relevant changes to sites, SEO is the ideal process to attract more customers and assure your company remains relevant. Contact an SEO professional now to improve your company sales.