SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Handley SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Handley SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. This process is free, and this is why the content of a website can have a direct influence on its popularity. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
Look at SEO as a large banner that you view every day as you head into town in Handley. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. This is exactly how SEO works. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines get their information by sending out various crawlers and then indexing the pages that are found. The optimization process includes editing titles and meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. Listed below are just a few of the reasons why both large and small businesses should invest in the process of SEO.
1. SEO is an Investment, Not an item of Expenditure.
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Consider how an investment will produce some form of profit. There are many who claim that SEO is all a hoax and not a real process. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
To illustrate, an individual trying to find an eatery to eat in Handley will select all from the ones that come up in the first rankings page and not the others. Always remember that businesses can’t be successful without investments.
Premier SEO agencies can help you maintain your good rankings, along with improving the functions of your web app. The source code, hosting part and flaws on the site can all be addressed.
2. SEO is Cost Savvy.
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO has a relatively higher ROI than other strategies.
With SEO, any startup in State can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. The internet offers startups the chance of growing in popularity among their potential customers.
3. Handley Consumers Are Changing
A perfectly functional website is not enough to grow your business and attract new clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. If you are looking to gain leads and clients, it is essential that the website is up to date and has very good sales copy.
SEO can upgrade your website to match the expectations and the conversational tone of your potential customers. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. Keep in mind that telling lies may affect your online reputation. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Trust.
People tend to trust businesses and brands that rank among the first in their favorite search engine. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This implies that a web user is confident that they can always revisit your site.
5. SEO Is A Major Asset
By using SEO, the value of your website grows over time. The consequence is that it will keep on generating traffic. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. On the contrary, organic search results will stick even in the absence of all investments.
6. More Mobile Searches Than Ever Before
Millions of people use their mobile devices to perform searches on the net. You can easily understand why, taking into consideration smartphones are convenient and easy to carry. Cell phone users rely on natural search results as opposed to ads. This happens because organic results are customized to suit their personal profile and preferences. Firms that appreciate the value of cellular devices should give attention to SEO.
The use of smartphones and tablets is tightly connected with the rise of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are continually referencing business when conversing. When a user is hunting for a treatment for their problem, it is essential that you’re there right at the top of the page. If your information is reliable and useful, you can be sure these people will recommend your services to their peers.
7. SEO Offers Great Benefits To Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any business on top of the search may reap the benefits of such searches. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local businesses in Handley can use this insight to get recommendations from local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Provides Businesses Consumer Insight
Google Analytics can track the traffic coming from SEO. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Is Already Ahead Of You
SEO doesn’t stop once you obtain your desired top rankings. You also need to monitor these rankings, in order to make sure they stick. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential clients.
10. SEO is Here To Stay
People spend more and more time online. The web offers so many options for people especially in between their rigid programs. This implies that the reliance upon print media and TV is going down. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outrank The Top Dogs
It’s very difficult for small businesses in Handley to draw in clients from established brands. SEO is an inexpensive and equal platform everybody can use to attract customers. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is Your Perfect Team Member
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Influences Social Sharing
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. SEO services can be outsourced
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. After hiring A SEO expert, he/she will take your business objectives into consideration. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. The SEO expert will also integrate keyword phrases into the website copy.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improved Google Rankings – To remain relevant to the customers, it’s vital to attain at least a top ten position on the search engines.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Implementing Strategic Planning.
11. Setting realistic and achievable objectives.
12. Maintenance of customer communication
Two key elements are used to refine results on page 1 for every search done.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-site Optimization: which focuses on your website associates with other influential sites and how these link back to your website. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. Note that, search engine users often focus on cluster words in their research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Combining Existing And New Website Content.
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
If your website has coding issues, adding keywords will not do anything. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
Building An Off-site Link Profile
Since they are a vote of confidence about the legitimacy of your site, off-site links are beneficial to your site. You need to find natural links that are relevant to your site. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Off-Site Social Profile
The object of having a presence on the social media networks in Handley and across the US is to actively engage with your customers or target market. An absent or poor presence on social media is a bad reflection on your company. This is more than merely holding a Facebook or Twitter account. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
In addition the latest algorithms are designed to eliminate these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
Write content of quality that captivates customers as well as generates trust. You want potential customers to trust and believe in what you have to say or sell. Do not make any empty promises and use vulgar language. Always make the customers comfortable.
Be sure that the content placed on the website is effectively publicized. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
You should interact with the social media community to get more content shares. You ought to view the social-media platforms as direct links to a customer base. This is a method to break the ice and personalize your business. See your company as a portion of everyday live in opposition to just a type of money-making machine.
One can improve an online reputation by answering questions quickly and offering answers in a speedy manner.
What Method To Take To Find The Ideal SEO Firm?
The market is awash with different Search Engine Optimization service providers all keen on landing clients. However, there are no controls or protocols about what each of these companies do. This has brought about a loophole which can lead to a variety of customers that become disenfranchised. If you are in search of SEO agency in order to boost sales, take heed of these points:
The Company Profile
When examining the company’s profile, you are able to identify whether or not the staff are skilled and if the firm truly exists. The business’s site should be informative, updated and meet all the SEO needs.
The Client’s Case Studies.
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check the reviews from previous customers to determine the legitimacy of the SEO services. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
Proper Business Registration
Just like any other business, an agency providing SEO services needs a proper license. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. This displays accountability and when a mistake arises, the business can be located and then sued.
Search Engine Marketing Expertise
Go for an SEO company that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Professionals In Data Analytics.
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data will provide an insight into the customer trends, allowing you to create successful strategies.
SEO use is definitely a lucrative marketing strategy in regards to every business. SEO offers equal opportunities to both big and small businesses. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
Through honest and relevant changes to sites, SEO is the ideal approach to attract more customers and assure your company remains relevant. Find the best SEO expert or agency today for the best results.