SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Smithers SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Smithers SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. This process is free, and this is why the content of a website can have a direct influence on its popularity. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
Look at SEO as a large banner that you view every day as you head into town in Smithers. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. This is exactly how SEO works. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization entails changing titles, meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. Consider SEO An Investment
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Consider how an investment will produce some kind of profit. As making a website is extremely easy today, skeptics tend to consider SEO as a hoax. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For instance, someone trying to find an eatery to eat in Smithers will select all from the ones that come up in the first rankings page and not the others. There’s no such thing as a successful business without investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. They will take care of various aspects such as hosting, coding and blanks within the website.
2. SEO Is A Cost Effective Solution
In light of the piece published by Forbes, SEO is more affordable than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Lots of internet users are exposed to advertisements even when they don’t need to services and products that get advertised, hence the high cost of such strategies. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
SEO has become the foundation in which many startup businesses in West Virginia have been able to succeed as there is no high operating costs involved. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Smithers Consumers Are Changing
A perfectly functional website is not enough to grow your business and attract new clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. If the information on your website is persuasive and up to date, leads have a propensity to make a purchase.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Keep in mind that telling lies may affect your online reputation. Bad reviews are a sure way to ward off customers.
4. SEO Helps Building Credibility
Customers find absolute credibility in the businesses they find ranking high in the search engines. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This means search engine users know they can always find your website again for further reference.
5. SEO Is An Incredible Asset
Using an SEO service is going to help grow your site over time. The consequence is that it can on generating traffic. While a paid advert is going to get you some traffic it will diminish over time. Whereas organic searches will last indefinitely and turn into a long term investment.
6. Growing Number Of Mobile Searches
Mobile phones have become the device of choice of millions of internet searchers. It is easy to understand why, taking into consideration smartphones are convenient and easy to carry. Mobile search users tend to rely more on organic results than on advertisements. This is a consequence of the fact that organic results cater to specific users, being therefore more likely to suit their needs. Firms that appreciate the value of cellular devices should focus on SEO.
Mobile devices also have the cabability to be linked to a wide variety of social media platforms. Many people discuss business on Twitter, Facebook or WhatsApp day-to-day. When these people need to get something, they usually search for it on the internet, and it is essential that they get your site ready and simple to reach out to. If you ave quality content and can offer the best solution to that user’s problem, you and your website will receive an instant vote of confidence.
7. SEO Is Essential For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any firm that appears high on the results will most likely gain from this search. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local establishments in Smithers have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Offers Firms Vital Insight
The traffic generated by SEO can be tracked in Google Analytics. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop once you obtain your desired top rankings. It is important to regularly keep tabs on the site to maintain the rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Is Here To Stay
People spend more and more time online. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This implies that the reliance upon print media and TV is going down. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
Small Smithers enterprises find it hard to snatch customers from established firms. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. The Best Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Encourages Social Sharing
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. SEO services can be outsourced
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.The expert will begin by considering the business objectives. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Generation: The objective is to identify new blanks on the site and create new relevant and informative content that will fill the voids.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Optimization And Management – Understanding of the popular CMS like Concrete5, WordPress, DotNetNuke and Drupal.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
Implementation of Strategic planning.
11. Setting realistic and achievable objectives.
12. Maintaining proper customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. The Internet users mainly use cluster words when they conduct research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Combining Existing And New Website Content.
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. The optimizer will inject additional keywords to the pages that increase the click through rate.
The increase of keywords will be ineffective when your site is undergoing issues. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
The Off-Side Link Website Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. But, these links have to come about naturally and be relevant to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Building An Off-site Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Smithers and across the country. A poor level of social media exposure can be detrimental to the company. Such a presence has to do with more than just having a Twitter or Facebook account. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
Some online companies using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
There are new algorithms established to beat the manipulators such as penguin which covers link
If you want to boost your rankings on the search engines, there are a few things to consider.
Write content of quality that captivates customers as well as generates trust. If you wish your customers to believe you, always avoid exaggerations and state the facts on your site. Don’t use uncouth language or mention empty promises. It is essential that the consumers feel comfortable when using your website.
Market your content, publicizing it ensures the word spreads. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
Engagement with social media communities is essential for increased shares. Do more shares, since the platforms link you directly to your customers. This is one method to personalize the company and “break the ice”. By portraying the company as a part of the person’s daily life, as opposed to a part of the money-making system, it is possible to increase consumers.
One can improve an online reputation by responding to questions quickly and offering answers in a speedy manner.
What Way To Take To Find The Ideal SEO Firm?
Today there are countless SEO agencies on the market and all are in search of potential clients. Unfortunately, no protocols are in place that control what these businesses do or offer. Taking this in mind, a loophole is formed which results in many customers becoming disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
When examining the business’s profile, you’ll be able to identify whether or not the staff are skilled and if the firm truly exists. If the agency is offering SEO services, then their website should be up-to-date with a large amount of info.
The Client’s Case Studies.
You can know the professional reputation of the agency by evaluated their previous clients. Check out reviews to make sure the agency is not a fake. The better agencies often place testimonials from clients as well as encourage outsider reviews.
The Registration Process.
Search Engine Optimization is a business and thus it should be have a license to run. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
Search Engine Marketing Expertise
Go for an SEO professional that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Professionals In Data Analytics.
Agencies that don’t have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. The data will provide an insight into the customer trends, allowing you to create successful strategies.
SEO is a very beneficial marketing tool for all businesses. SEO offer equal opportunities to every business regardless of size. You could hire a SEO team to work within the organization or outsource for the most effective results.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Contact an SEO professional now to improve your company sales.