SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Pigeon Falls SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Pigeon Falls SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. Considering that this is a free service, many content producers will craft their content with the search engines in mind. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
Look at SEO as a large banner that you view every day as you head into town in Pigeon Falls. If the advertisement shows a major promotion in a clothing store, chances are a big number of individuals will go to check it out, and maybe buy some stuff. SEO works in a similar way. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization is about crafting the titles and the meta descriptions of web pages. There are millions of people using search engines on a daily basis to seek for information, and businesses are always tweaking their websites as a way to reap the benefits of SEO. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Rather Than A Cost
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Consider how an investment will produce some form of profit. Many people believe SEO to be just another hoax, because of the fact that creating a website is so easy nowadays. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
As an example, a consumer trying to find an eatery to eat in Pigeon Falls will select all from the ones that come up in the first rankings page and not the others. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO professionals make sure to boost up your rankings, but also to make your site better from functional standpoint. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Is A Cost Effective Solution
In light of the piece published by Forbes, SEO is more affordable than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. SEO is committed to your online presence since it is a natural system as an alternative to other online marketing campaigns such as PPC that call for some financial investment.
There are many times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO surpasses other digital marketing strategies, because it delivers a better ROI.
With SEO, any startup in State can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. The internet offers startups the chance of growing in popularity among their potential customers.
3. Pigeon Falls Consumers Are Changing
A perfectly functional website is not enough to grow your business and attract new clients. Businesses can surely purchase online exposure, but SEO can help them become known for the quality of their products or services. If you are looking to gain leads and clients, it is vital that the website is up to date and has very good sales copy.
SEO enables you to maintain a conversational tone with people in your target market. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. Keep in mind that telling lies may affect your online reputation. You do not want your service or website to be the prone to bad reviews.
4. SEO Helps Building Credibility
Customers tend to trust more those businesses that rank among the top search results in their industries. Individuals believe in companies that are readily available on the web and can be researched if need be. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
You can build trust by enabling consumers to know lots of details about your business, and by having a consistent presence on top of search engines.Paid advertising is prone to disappearing, while organic results can stick for a very long time. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is A Valuable Asset
SEO’s function grows with each passing day. The consequence is that it will keep on generating traffic. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Device Searches Have Increased
Several internet users today search for items utilizing their cell phones. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Mobile search users tend to rely more on organic results than on advertisements. This is so since natural results are more personalized and offer more advantages. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The utilization of cell phones can be associated with social media pages. A lot of people discuss business on Twitter, Facebook or WhatsApp each day. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO is Key For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. For instance, a new person in town trying to find a restaurant to have lunch in will check the internet to find a famous eatery in the area that serves their best dish. Any business on top of the search may reap the benefits of such searches. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local businesses in Pigeon Falls can use this insight to get recommendations from local customers. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Offers Firms Vital Insight
The traffic generated by SEO can be tracked in Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. The Competition Does The Trick
You can not just SEO a site once and expect it to rank forever. The site needs to be monitored on a regular basis to help maintain rankings. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. Throwing a firm’s site to the wind is choosing to ignore prospective clients.
10. SEO Isn’t Going Anywhere Any Time Soon
People are increasingly dedicating a bigger part of their time to online activities. The web offers so many options for people especially in between their rigid programs. Television and print are on the way out, it is only a matter of time. Today’s SEO investments can secure the future of your business.
11. Outranking Bigger Competitors
In the past, it was hard for a small business in Pigeon Falls to compete with the big guys. SEO is an inexpensive and equal platform everybody can use to attract customers. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is Your Perfect Team Member
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. You can count on SEO to always be there for your customers. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. Building On Social Media
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. SEO Is Easy To Outsource
You may not want to hire someone on permanent basis to take care of your SEO activities. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.first, the optimization specialist will take into account your business objectives. The aim of the company should be aligned with the company’s official website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
Implementation of Strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintaining proper customer communication.
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. The Internet users mainly use cluster words when they conduct research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Off-Site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” You need to find natural links that are relevant to your site. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Building An Off-site Social Profile
The primary purpose of any Pigeon Falls company’s social media network profile is the active engagement with customers. As such, having a weak social media presences only dents your business’ image. This is more than merely holding a Facebook or Twitter account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The first page of all search engines will display the most popular websites. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
If you want to boost your rankings on the search engines, there are a few things to consider.
Write content of quality that captivates customers as well as generates trust. You want potential customers to trust and have faith in what you have to say or sell. This is possible by avoiding exaggerations and getting directly to-the-point. It is of importance to make your potential customers feel comfortable.
Market your content, publicizing it ensures the word spreads. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
Engagement with social media communities is essential for increased shares. Note that, your social media profiles are the direct link to the customers. This is a method to break the ice and personalize your business. By portraying the company as a part of the person’s daily life, as opposed to a part of the money-making system, it is possible to increase consumers.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
What Approach To Take To Find The Ideal SEO Firm?
Today there are countless SEO agencies on the market and all are in search of potential clients. Unfortunately, no protocol exists to control the services offered by each company. As such, it creates a loophole that may leave customers subjugated. If you are in search of SEO agency in order to boost sales, take into consideration these points:
Taking a simple look at the Company Profile can assist you in finding out if the agency really exists and whether the employees are really experts. The business’s site should be informative, updated and meet all the SEO needs.
The Client’s Case Studies.
The business’s amount of experience and solidarity will be represented in their client’s case studies. Check out reviews to make sure the agency is not a fake. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
SEO is recognized as a type of business and therefore should be licensed. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. This displays accountability and when a mistake arises, the business can be located and then sued.
Skills In Search Engine & SEM Updates.
Go for an SEO specialist that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
SEO use is definitely a lucrative marketing strategy in regards to every business. It provides equal opportunities for companies, irrespective of their size. Whether you wish to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is to try to help the business grow.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Choose the right SEO expert today and soon realize better sales.