SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Reads SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Reads SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. All modern search engines like Google, Bing, and Yahoo show their listings as per the things the engine sees necessary. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
SEO is just like an advertisement you see every day when you drive by your home in Reads. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. This is the very same principle with SEO. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines have a mechanism that collects information via the internet and uses an algorithm to rank it. Optimization is about crafting the titles and the meta descriptions of web pages. There are millions of people using search engines on a daily basis to seek for information, and businesses are always tweaking their websites in order to really benefit from SEO. These are a few advantages of investing in SEO all entrepreneurs should take into account when preparing their digital marketing budgets.
1. SEO Is An Investment, Rather Than A Cost
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Investments generate profits, while costs reduce them. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. However, there are many businesses who would not be surviving if it was not for the traffic that SEO has brought them.
For instance, someone looking for a good restaurant to dine at in Reads will choose a place that pops up on the first page of results, not the second or the third. Keep in mind that running a successful firm needs investments.
Premier SEO professionals endeavor to improve your rankings, but also to make your web site better from functional standpoint. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Has An Excellent Cost Effectiveness
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, a startup in Wisconsin can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. The internet offers startups the chance of growing in popularity among their potential customers.
3. Consumer Research is Increasing In The Reads Area
A perfectly functional website is not enough to grow your business and attract new clients. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As more visitors of your website convert to paying customers, your business will gain popularity and generate trust among these people. Keep in mind that telling lies may affect your online reputation. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Helps Building Credibility
Customers tend to trust more those businesses that rank among the top search results in their industries. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Most consumers know the difference between paid listing sand organic ones, and they tend to trust the latter more.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This means search engine users know they can always find your website again for further reference.
5. SEO is Valuable
By using SEO, the value of your website grows over time. This means the larger your site gets, the more traffic you are going to recieve. While a paid advert is going to get you some traffic it will diminish over time. Whereas organic searches will last indefinitely and turn into a long term investment.
6. Mobile Search Is On The Rise
There are more people using the internet on their mobile devices than ever. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Cell phone users rely on natural search results as opposed to ads. This is a consequence of the fact that organic results cater to specific users, being therefore much more likely to suit their needs. For businesses who rely on mobile traffic, SEO is a key investment.
The use of mobile devices fora accessing the internet can also be a result of the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When these people need to get something, they often search for it on the internet, and it is vital that they get your site ready and simple to reach out to. If your information is reliable and useful, you can be certain these people will recommend your services to their peers.
7. SEO Offers Great Benefits To Small Businesses
It is simple to overlook SEO when you run a small local business. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Top ranking business are the most likely to benefit from such users. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local Reads businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Offers Firms Vital Insight
The traffic generated by SEO can be tracked in Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. Your Competitors Are Doing It
SEO doesn’t stop once you obtain your desired top rankings. You have to do everything it takes to maintain these positions. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential customers.
10. SEO is Here To Stay
It has been noted that most people spend their time on the internet. They use the internet for entertainment and learning, but also for business purposes. Television and print are on the way out, it is only a matter of time. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Reads to draw in clients from established brands. SEO is the number one way to compete with a much smaller budget. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. The Best Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. It will never fail you. It is a must-have tool for any business, as it can generate important savings.
13. Building On Social Media
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. Outsourcing The Hard Work
You may not want to have a permanent employee to handle your SEO. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing is usually less expensive than an in-house SEO expert, and it can provide a much better outcome.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. After hiring A SEO expert, he/she will take your business objectives into consideration. The aim of your company should match up to your company’s website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Optimization And Management – Understanding of the popular CMS like Concrete5, WordPress, DotNetNuke and Drupal.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
Implementation of Strategic planning.
11. Setting realistic and achievable objectives.
12. Maintaining proper customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. Internet users base their online research on cluster words. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Combining Existing And New Website Content.
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. The optimizer will inject additional keywords to the pages that increase the click through rate.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
The Off-Side Link Website Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” The links should, however, be relevant and flowing naturally to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Building An Off-site Social Profile
You can actively engage with your customers in Reads through social media. Note that, a poor presence on social media will reflect poorly on your business. A good social media presence isn’t about having a Twitter or Facebook account. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
The first page of all search engines will display the most popular websites. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Note that, even if a website pays to become popular, search engine optimization is also important to boost the relevance of the website.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Some online businesses using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google discovered and is combating the “black hat businesses” through an emphasis on using high quality web content and gaining positive user reputation.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
The content should captivate the customers and grow trust. If you wish your customers to believe you, always avoid exaggerations and state the facts on your site. Don’t use uncouth language or mention empty promises. It is of importance to make your potential customers feel comfortable.
Market your content, publicizing it ensures the word spreads. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
You should interact with the social media community to get more content shares. Do more shares, since the platforms link you directly to your customers. Here, you’re personalizing your business and breaking the ice with new customers. By portraying the company as a part of the person’s daily life, as opposed to a part of the money-making system, it is possible to increase consumers.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
What Strategy To Take To Find The Ideal SEO Firm?
There’s lots of SEO firms available within the industry, all of them searching for clientele. Note that, there is no protocol available to control the actions of the company. This has brought about a loophole which can lead to a variety of customers that become disenfranchised. If you are in search of SEO agency in order to boost sales, keep in mind these points:
The Company Profile
The business profile can be a source of information you can use to determine if the agency is an ideal choice and has the desired expertise you need. The company’s site should be informative, updated and meet all the SEO needs.
Case Studies And Clients
The experience and solidarity of any SEO agency can be determined by looking at the previous clients. Check out reviews to make sure the agency is not a fake. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
The Registration Process.
Search Engine Optimization is a business and thus it should be have a license to run. Any of the legal companies will show their permits and also pay their taxes. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
Search Engine Marketing Expertise
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. These updates influence the ranking system on the search engines thus the best agency understands how to manipulate them accordingly for the best results.
Data Analytics Specialist
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data will provide an insight into the customer trends, allowing you to create successful strategies.
SEO is, obviously, an extremely beneficial way of marketing different online companies. SEO offer equal opportunities to every business regardless of size. You can employ a SEO team to work within the organization or outsource to get the best results.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Contact an SEO professional now to improve your company sales.