SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Pine Haven SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Pine Haven SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationAll modern search engines like Google, Bing, and Yahoo show their listings as per the things the engine sees necessary. This process is free, and this is why the content of a website can have a direct influence on its popularity. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
Look at SEO as a large banner that you view every day as you head into town in Pine Haven. If you see it advertising a sale in a clothing store, visit that store, and possibly try some new brands, thus contributing to the growth of the store. SEO works in a similar manner. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines use spiders to crawl the web, collect information and organize it. The optimization process includes editing titles and meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. The following are some of the reasons why both small and big businesses should invest in the process of SEO.
1. Consider SEO An Investment
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Investments often get profits while expenditure reduces them. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
To illustrate, a person trying to find an eatery to eat in Pine Haven will select all from the ones that come up in the first rankings page and not the others. Always remember that businesses can’t be successful in the absence of investments.
Premier SEO experts can help you maintain your good rankings, while also improving the functions of your web app. They will take care of various aspects such as hosting, coding and blanks within the website.
2. SEO is Cost Savvy.
In light of the piece published by Forbes, SEO is more cost efficient than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
There are lots of times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO provides improvement over other digital marketing strategies, because it delivers a better ROI.
With SEO, a startup in State can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. The internet is the best tool for startups to gain popularity among their target consumers.
3. Consumer Research Is A Growing Trend In Pine Haven
A perfectly functional website is not enough to grow your business and attract new clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. If you are looking to gain leads and clients, it is critical that the website is up to date and has very good sales copy.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As more visitors of your website convert to paying customers, your business will gain popularity and generate trust among these people. It is important that the internet remembers everything, so it is best to start off on a good foot. You do not want your service or website to be the prone to bad reviews.
4. Credibility Is Key Online
A customer will trust a firm that continually appears on the top of their primary search results. Typically, people are going to find trust in brands they see online and that can be easily researched. Most consumers know the difference between paid listing sand organic ones, and they tend to trust the latter more.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.Always remember that paid ads go away after some time, but natural rankings can be sustained. This is good, because users know they will always find your website with ease.
5. SEO Is A Valuable Asset
SEO can help a website grow after some time. The consequence is that it will keep on generating traffic. While a paid advert is going to get you some traffic it will diminish over time. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. Growing Number Of Mobile Searches
Mobile phones have become the device of choice of millions of internet searchers. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Cell phone users rely on natural search results as opposed to ads. This is a consequence of the fact that organic results cater to specific users, being therefore more likely to suit their needs. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The utilization of cell phones can be associated with social media pages. Many people discuss business on Twitter, Facebook or WhatsApp on a daily basis. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your establishment’s site has reliable information, you are assured of obtaining recommendations from these internet users.
7. SEO Is Essential For Small Businesses
It’s easy to overlook SEO when you run a small local business. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any firm that appears high on the results will most likely gain from this search. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local Pine Haven businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Provides Businesses Consumer Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop once you obtain your desired top rankings. You also need to monitor these rankings, in order to make sure they stick. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO is Here To Stay
People spend more and more time online. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means television and print media are losing ground. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
In the past, it was hard for a small business in Pine Haven to compete with the big guys. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. SEO Is Better Than Any Employee
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Encourages Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. You Can Outsource SEO
You may not want to have a permanent employee to handle your SEO. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. The expert will begin by considering the business objectives. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements that are inclusive of formatting, images, sentence structure and H-tags. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tags, meta tags and meta descriptions.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementation of strategic planning.
11. Setting of achievable and realistic goals.
12. Maintaining proper customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. Note that, search engine users often focus on cluster words in their research. The optimum balance of the right keyword clusters will generate enough ROI for your company.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. SEO consultants will also add additional keywords to your pages to achieve more clicks.
The SEO Code
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
The Off-Side Link Website Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Off-site – Social Profile
You can actively engage with your customers in Pine Haven through social media. Note that, a poor presence on social media will reflect poorly on your business. It is far more than just having a Twitter account or Facebook page. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
Search Engines give a top priority to popular websites, these often land positions in the first page. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
In addition the latest algorithms are designed to get rid of these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
First, you need to create quality content to captivate the customer and boost trust. You want potential customers to trust and believe in what you have to say or sell. This is possible by avoiding exaggerations and getting directly to-the-point. The goal is to make your customers feel comfortable and can relate to the content.
Your content must be publicized. Your target market will be keen on being aware what your business provides, the prices and why it consider doing business with you over others.
You should interact with the social media community to get more content shares. It is advisable to view the social-media platforms as direct links to a customer base. This is one method to personalize the company and “break the ice”. You should portray your business as part of their lives everyday rather than a money making machine.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
Where You Can Find The Best SEO Agency
There’s a lot of SEO firms available within the industry, all of them searching for clientele. Note that, there is no protocol available to control the actions of the company. This has leaded to a loophole which can lead to a variety of customers that become disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
Taking a simple look at the Company Profile can help you in finding out if the agency really exists and whether the employees are really experts. If the agency is offering SEO services, then their website should be up-to-date with a vast amount of information.
You can know the professional reputation of the agency by evaluated their previous clients. Check out reviews to make sure the agency is not a fake. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
Search Engine Optimization is a business and thus it should be have a license to run. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. This displays accountability and when a mistake arises, the business can be located and then sued.
Skills In Search Engine & SEM Updates.
Go for an SEO service agency that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Professionals In Data Analytics.
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
SEO is, naturally, a very beneficial way of marketing different online businesses. SEO offers equal opportunities to both big and small businesses. Whether you decide to outsource or hire a full SEO team, any SEO expert will need to be able to assist you in growing your organization.
Through honest and relevant changes to sites, SEO is the ideal approach to attract more customers and be sure your company remains relevant. Contact an SEO professional now to improve your company sales.